The process or act of exerting influence on someone or something in order to steer their opinion, behavior, or development in a particular direction.
example
Die Beeinflussung der öffentlichen Meinung durch gezielte Kampagnen ist nicht zu unterschätzen.
The influence of public opinion through targeted campaigns should not be underestimated.
Usage tips
Word structure
The word 'Beeinflussung' (influence) is a noun derived from the verb 'beeinflussen' (to influence). The ending '-ung' turns a verb into a feminine noun that describes the process or action of that activity.
EXAMPLE
Die Beeinflussung durch die Eltern ist im jungen Alter besonders stark.
Influence from parents is especially strong at a young age.
Sentence structure with prepositions
'Beeinflussung' (influence) is very often used with two prepositions: 'von' (+ dative) names the person or group being influenced, and 'durch' (+ accusative) describes the method or cause.
EXAMPLE
Die Beeinflussung der Wähler durch Falschnachrichten ist ein ernstes Problem.
The influence of voters through fake news is a serious problem.
Typical collocations
The word is often combined with adjectives that describe the type of influence more precisely. Typical examples are 'politische' (political), 'wirtschaftliche' (economic), 'gegenseitige' (mutual), or 'positive/negative' (positive/negative) Beeinflussung.
EXAMPLE
Es gibt eine gegenseitige Beeinflussung zwischen den beiden Kulturen.
There is a mutual influence between the two cultures.
Compare with
near_synonym · confusable
Beeinflussung vs Einfluss
influence
'der Einfluss' and 'die Beeinflussung' both have to do with someone or something affecting an opinion, a behavior, or a development. 'Einfluss' refers more to the effect or power itself. It can also simply be present without anyone actively doing anything. 'Beeinflussung' describes more strongly the process or action in which someone is steered in a particular direction. The word often sounds somewhat more deliberate and sometimes critical. Learners may confuse the words because both come from the same area of meaning. 'Einfluss' is usually more general, while 'Beeinflussung' emphasizes the process of exerting influence.
Beeinflussung
In der Familie soll die Beeinflussung der Kinder durch Werbung ein Thema werden.
In the family, the influence of advertising on children is to become a topic of discussion.
Einfluss
Im Park spricht sie über den Einfluss der Natur auf ihre Stimmung.
In the park, she talks about the influence of nature on her mood.