imagery / visual language
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imagery
The use of figurative expressions such as metaphors, comparisons, or symbols in language in order to achieve a particular effect or make complex matters more vivid.
Die Dichterin ist bekannt für ihre reiche und originelle Bildsprache.
The poet is known for her rich and original imagery.
visual language
The characteristic way in which an artist, photographer, or director uses visual elements such as composition, color, and light to convey a particular mood or message.
Die düstere Bildsprache des Films unterstreicht die Hoffnungslosigkeit der Hauptfigur.
The film's dark visual language emphasizes the hopelessness of the main character.
The word is made up of 'Bild' (image/picture) and 'Sprache' (language). So it describes a 'language' that works with 'images' — either with linguistic images (metaphors) or real images (film, art).
Gute Redner nutzen oft eine anschauliche Bildsprache.
Good speakers often use vivid imagery.
The context reveals the meaning. If it is about texts, literature, or speeches, the linguistic, metaphorical meaning is intended. If it is about film, photography, or art, it refers to the visual design.
Die Bildsprache des Gedichts ist voller Symbole aus der Natur.
The imagery of the poem is full of symbols from nature.
When it comes to language and texts, 'Bildsprache' is often described as 'reich' (rich), 'lebendig' (vivid), 'kraftvoll' (powerful), or 'originell' (original).
Der Autor ist für seine sehr lebendige Bildsprache bekannt.
The author is known for his very vivid imagery.
In a visual context (film, art), 'Bildsprache' is often characterized with adjectives such as 'düster' (dark/gloomy), 'hell' (bright), 'minimalistisch' (minimalist), or 'eindrucksvoll' (impressive).
Der Schwarz-Weiß-Film hat eine sehr eindrucksvolle Bildsprache.
The black-and-white film has a very impressive visual language.
