commercial
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commercial
An advertisement broadcast on television or radio. The term is an Anglicism for a commercial advertising broadcast.
In der Halbzeitpause des Spiels wurden mehrere langweilige Commercials gezeigt.
During the halftime break of the game, several boring commercials were shown.
'Commercial' (commercial) is an Anglicism, meaning a loanword from English. It is used mainly in the media and advertising industry.
In der Agentur werden kreative Commercials für große Marken entwickelt.
The agency develops creative commercials for major brands.
Common verbs used with 'Commercial' (commercial) are 'sehen' (to see), 'senden' (to broadcast), 'ausstrahlen' (to air), or 'schalten' (to place, in the sense of placing an ad).
Die Firma hat viel Geld investiert, um dieses Commercial zu schalten.
The company invested a lot of money to place this commercial.
The medium is often named with a preposition, for example 'ein Commercial im Fernsehen' (a commercial on television) or 'ein Commercial im Radio' (a commercial on the radio).
Ich habe das Commercial gestern Abend im Fernsehen gesehen.
I saw the commercial on television yesterday evening.
advertising / ad
'die Werbung' and 'das Commercial' can both mean an advertising message. But 'Werbung' is much more general: it can be an ad on the internet, a poster, a brochure, or advertising as a whole. 'Commercial' specifically means a commercial on television or radio and sounds clearly English. The words can be confused because a 'Commercial' is a form of 'Werbung'. If you are speaking about advertising in general, 'Werbung' is more natural. If you mean exactly the spot on TV or radio, 'Commercial' fits.
Das Commercial für das neue Auto läuft jeden Abend im Fernsehen.
The commercial for the new car is on TV every evening.
Vor dem Film lief im Kino viel Werbung.
Before the film, there was a lot of advertising at the cinema.