crowdfunding
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crowdfunding
A method of financing in which a project, product, or business idea is funded by a large number of people, usually with small amounts of money. This typically happens through online platforms.
Das junge Unternehmen hat die Entwicklung seines Prototyps durch Crowdfunding finanziert.
The young company financed the development of its prototype through crowdfunding.
'Crowdfunding' is an English loanword made up of 'crowd' (a large group of people) and 'funding' (financing). So it literally means 'crowd financing.'
Viele kreative Projekte wären ohne Crowdfunding nicht möglich.
Many creative projects would not be possible without crowdfunding.
'Crowdfunding' is very often used as the first part of compound nouns to describe specific aspects.
Die Crowdfunding-Kampagne war ein großer Erfolg.
The crowdfunding campaign was a great success.
Common verbs used with Crowdfunding are 'etwas durch/mit Crowdfunding finanzieren' (to finance something through/with crowdfunding), 'eine Kampagne starten' (to start a campaign), or 'ein Projekt unterstützen' (to support a project).
Sie wollen ihre Geschäftsidee mit Crowdfunding verwirklichen.
They want to make their business idea a reality with crowdfunding.
sponsorship
'das Sponsoring' and 'das Crowdfunding' are both ways to get money or support for a project. With sponsorship, a company or person usually gives money or materials and often receives advertising in return. With crowdfunding, many individual people give smaller amounts, usually through an online platform. You can confuse the words because both can help with events, products, or projects. If there is a clear supporter in the background with advertising involved, 'Sponsoring' fits. If many people finance a project together, 'Crowdfunding' is more precise.
Für ihr neues Brettspiel sammelt das Team Geld durch Crowdfunding.
The team is raising money for its new board game through crowdfunding.
Das Sportfest war nur möglich, weil eine Firma das Sponsoring übernommen hat.
The sports festival was only possible because a company took on the sponsorship.