flagship
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flagship
In a figurative sense, the most important, most modern, or most representative product, project, or leading branch of a company.
Das neue Smartphone-Modell ist das Flaggschiff des Technologiekonzerns.
The new smartphone model is the technology company's flagship.
flagship
In seafaring, the ship of a fleet on which the commanding admiral is located and which flies the admiral's flag.
Der Admiral gab vom Flaggschiff aus den Befehl zum Angriff.
The admiral gave the order to attack from the flagship.
'Flaggschiff' (flagship) is made up of 'die Flagge' (the flag) and 'das Schiff' (the ship). Originally, it was the ship on which the admiral was located and where his flag flew, which is why it was the most important ship in the fleet.
Vom Flaggschiff aus wurde die gesamte Flotte kommandiert.
The entire fleet was commanded from the flagship.
You can recognize the figurative meaning from the context. If people are talking about companies, products, technology, or marketing, it almost always means the most important or best product, not a real ship.
Apple präsentierte das neue iPhone als Flaggschiff für dieses Jahr.
Apple presented the new iPhone as this year's flagship.
The figurative meaning of 'Flaggschiff' (flagship) is especially common in business and marketing language. It is used very frequently in news about technology and new products.
Der Autohersteller stellte sein neues elektrisches Flaggschiff vor.
The car manufacturer introduced its new electric flagship.
showpiece / signboard
Both words refer to a particularly important and representative product or project of a company. „Das Flaggschiff“ primarily emphasizes its leading or most advanced position in the product range. „Das Aushängeschild“ focuses more strongly on its positive public image and representative character. Choose „Flaggschiff“ for a leading position and „Aushängeschild“ for advertising and image.
Das neue Elektroauto ist das Flaggschiff des Unternehmens und bietet die modernste Technik der Marke.
The new electric car is the company’s flagship and features the brand’s most advanced technology.
Das neue Elektroauto ist das Aushängeschild des Unternehmens und macht die Marke bei Besuchern besonders bekannt.
The new electric car is the company’s showpiece and makes the brand especially well known among visitors.
