graphic designer
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graphic designer
A person who professionally designs visual content, for example for websites, advertising, books, or packaging. The term graphic designer is also often used.
Wir haben einen Grafiker beauftragt, ein neues Logo für unsere Firma zu entwerfen.
We hired a graphic designer to design a new logo for our company.
'Der Grafiker' (the graphic designer) is derived from the word 'die Grafik' (graphic/graphics). The ending '-iker' refers to a person who works professionally in a particular field, similar to 'Informatiker' (computer scientist/IT specialist) or 'Techniker' (technician).
Als Grafiker gestaltet er die visuellen Elemente für verschiedene Medien.
As a graphic designer, he designs the visual elements for various media.
A graphic designer takes on concrete design tasks. Typical verbs in this context are 'entwerfen' (to design, e.g. logos), 'erstellen' (to create, e.g. layouts), or 'gestalten' (to design, e.g. websites).
Der Grafiker hat ein modernes Layout für unsere neue Broschüre erstellt.
The graphic designer created a modern layout for our new brochure.
When using the services of a graphic designer, the verb 'beauftragen' (to commission/hire) is often used. When talking about the profession, you use the phrase 'als Grafiker arbeiten' (to work as a graphic designer).
Für das neue Produktdesign haben wir einen externen Grafiker beauftragt.
For the new product design, we hired an external graphic designer.
artist
'der Künstler' and 'der Grafiker' can both work creatively and create something visual. 'Künstler' is the broader term and fits many art forms, such as painting, music, or literature. 'Grafiker' is more specific and usually means a professional who designs visual content for advertising, websites, books, or packaging. The words can be confused because a graphic designer works creatively and sometimes artistically as well. But when it is about a profession in design or advertising, 'Grafiker' is more natural.
Die Firma sucht einen Grafiker, weil die neue Webseite besser aussehen soll.
The company is looking for a graphic designer because the new website needs to look better.
Nach dem Studium wurde er Künstler und malte große Bilder von der Stadt.
After studying, he became an artist and painted large pictures of the city.