graphic designer
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graphic designer
A person who professionally designs visual content, for example for websites, advertising, books, or packaging. The term graphic designer is also often used.
Wir haben einen Grafiker beauftragt, ein neues Logo für unsere Firma zu entwerfen.
We hired a graphic designer to design a new logo for our company.
'Der Grafiker' (the graphic designer) is derived from the word 'die Grafik' (graphic/graphics). The ending '-iker' refers to a person who works professionally in a particular field, similar to 'Informatiker' (computer scientist/IT specialist) or 'Techniker' (technician).
Als Grafiker gestaltet er die visuellen Elemente für verschiedene Medien.
As a graphic designer, he designs the visual elements for various media.
A graphic designer takes on concrete design tasks. Typical verbs in this context are 'entwerfen' (to design, e.g. logos), 'erstellen' (to create, e.g. layouts), or 'gestalten' (to design, e.g. websites).
Der Grafiker hat ein modernes Layout für unsere neue Broschüre erstellt.
The graphic designer created a modern layout for our new brochure.
When using the services of a graphic designer, the verb 'beauftragen' (to commission/hire) is often used. When talking about the profession, you use the phrase 'als Grafiker arbeiten' (to work as a graphic designer).
Für das neue Produktdesign haben wir einen externen Grafiker beauftragt.
For the new product design, we hired an external graphic designer.
designer
Both can refer to someone who creates visual content. Designer is the broader professional term and can also refer to products, clothing, or websites; Grafiker refers more specifically to the graphic-design field. Designer is suitable for general design work, while Grafiker is more precise for logos, advertising, and similar graphic content.
Der Grafiker gestaltet für die Firma das neue Logo und die Werbeanzeigen.
The graphic designer is creating the company’s new logo and advertisements.
Der Designer entwirft für die Firma das neue Erscheinungsbild mit Farben und Formen.
The designer is creating the company’s new visual identity using colors and shapes.
