A form of trade in which goods are bought in large quantities from manufacturers and resold to resellers, such as retailers or catering businesses. As a rule, it is not aimed at end consumers.
example
Restaurants kaufen ihre Lebensmittel oft im Großhandel, um von den günstigeren Preisen zu profitieren.
Restaurants often buy their food in wholesale trade in order to benefit from lower prices.
Usage tips
Word composition
This word is made up of 'groß' (large) and 'Handel' (trade). So it literally describes trade that is carried out on a large scale or with large quantities.
EXAMPLE
Viele kleine Läden beziehen ihre Waren aus dem Großhandel.
Many small shops get their goods from wholesale trade.
Correct preposition
When describing the place or activity, you use the preposition 'in' with the dative: 'im Großhandel' (in wholesale trade). When referring to the origin of goods, you use 'aus' with the dative: 'aus dem Großhandel' (from wholesale trade).
EXAMPLE
Wir kaufen unser Gemüse immer im Großhandel.
We always buy our vegetables in wholesale trade.
Typical collocations
Common verbs connected with 'Großhandel' (wholesale trade) are 'im Großhandel einkaufen' (to buy in wholesale trade), 'Waren aus dem Großhandel beziehen' (to source goods from wholesale trade), or 'im Großhandel arbeiten' (to work in wholesale trade).
EXAMPLE
Als Restaurantbesitzer muss man im Großhandel einkaufen, um profitabel zu sein.
As a restaurant owner, you have to buy in wholesale trade in order to be profitable.
Compare with
antonym · confusable
Großhandel vs Einzelhandel
retail
'Einzelhandel' and 'Großhandel' both describe forms of trade, but they are opposites. 'Einzelhandel' is about selling directly to end consumers, that is, to ordinary customers. In 'Großhandel', goods are usually sold in large quantities to other businesses, for example to shops or restaurants. Learners may confuse the words because both have to do with buying and selling. The simple guideline is: 'Einzelhandel' is close to the customer; 'Großhandel' is more between the manufacturer and the reseller.
Großhandel
Das Restaurant bestellt Gemüse im Großhandel, weil es jeden Tag große Mengen braucht.
The restaurant orders vegetables from a wholesaler because it needs large quantities every day.
Einzelhandel
Im Einzelhandel-Geschäft kaufen viele Kunden nur ein oder zwei Produkte.
In a retail store, many customers buy only one or two products.