To publish an advertisement or classified ad in a newspaper, magazine, or on an online platform in order to sell, search for, or announce something.
example
Er hat sein altes Auto in der Lokalzeitung inseriert.
He placed an ad for his old car in the local newspaper.
Usage tips
Word family
The verb 'inserieren' (to place an ad) is derived directly from the noun 'das Inserat' (the advertisement/classified ad). So when you 'inserieren', you place an ad.
EXAMPLE
Um die Wohnung schnell zu vermieten, hat er sie auf mehreren Portalen inseriert.
To rent out the apartment quickly, he placed an ad for it on several portals.
Sentence structure and usage
The verb 'inserieren' (to place an ad) usually needs two pieces of information: WHAT is being advertised (in the accusative) and WHERE it is being advertised (with a preposition such as 'in' or 'auf').
EXAMPLE
Sie inseriert ihr altes Fahrrad auf einer Online-Plattform.
She places an ad for her old bicycle on an online platform.
Typical objects
Typically, things are advertised that someone wants to sell, rent out, or find. Common objects are 'eine Wohnung' (an apartment), 'ein Auto' (a car), 'gebrauchte Möbel' (used furniture), or 'eine Stelle' (a job/position).
EXAMPLE
Wir müssen die freie Stelle in unserem Team bald inserieren.
We need to place an ad for the vacant position on our team soon.
Compare with
near_synonym · confusable
inserieren vs veröffentlichen
to publish
'veröffentlichen' and 'inserieren' both have to do with something becoming publicly visible. 'veröffentlichen' is more general and fits texts, news, books, music, or films. 'inserieren' is used specifically for ads or classified ads, for example when looking for an apartment, selling a car, or offering a job. The words can be confused because an ad is also published. But it is more natural to say: you publish an article, but you place an ad.
inserieren
Vor dem Umzug inseriert Lisa ihr altes Sofa auf einer Online-Plattform.
Before moving, Lisa places an ad for her old sofa on an online platform.
veröffentlichen
Simon veröffentlicht am Montag einen kurzen Bericht über die neue App.
Simon is publishing a short report about the new app on Monday.