core business
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core business
The main business area of a company, which generates the largest share of revenue and profit and on which the company focuses.
Nach dem Verkauf unrentabler Sparten will sich der Konzern wieder auf sein Kerngeschäft konzentrieren.
After selling unprofitable divisions, the corporation wants to focus on its core business again.
The word is made up of 'der Kern' (core) and 'das Geschäft' (business). Just as the core of a fruit is the center, 'Kerngeschäft' (core business) refers to the central and most important area of activity of a company.
Der Verkauf von Autos ist und bleibt das Kerngeschäft des Herstellers.
Selling cars is and remains the manufacturer's core business.
'Kerngeschäft' (core business) is often used with the preposition 'auf' and verbs of focusing. A very typical phrase is 'sich auf das Kerngeschäft konzentrieren' (to focus on the core business).
Nach der Krise musste sich die Firma wieder auf ihr Kerngeschäft besinnen.
After the crisis, the company had to refocus on its core business.
The term 'Kerngeschäft' (core business) belongs to the language of business and management. You often hear and read it in news about companies and their strategies.
Die Analysten bewerten positiv, dass der Konzern sein Kerngeschäft stärken will.
The analysts view positively the fact that the corporation wants to strengthen its core business.
business unit / division
'Geschäftsbereich' and 'Kerngeschäft' both talk about parts of a company's work. A 'Geschäftsbereich' is a specific area, for example sales, service, or a product area. A company can have several 'Geschäftsbereiche'. The 'Kerngeschäft', on the other hand, is the most important area, the one with which the company mainly earns money and on which it focuses especially strongly. The words can be confused because both sound like company structure. In practical terms: any part can be a 'Geschäftsbereich', but only the central and most important part is the 'Kerngeschäft' (core business).
Der Verkauf von Medikamenten bleibt das Kerngeschäft der Apotheke.
Selling medicines remains the pharmacy's core business.
Der neue Geschäftsbereich für digitale Produkte wächst seit Monaten stark.
The new business unit for digital products has been growing strongly for months.