lead
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lead
In journalism, the introductory paragraph of an article that summarizes the most important information (the who, what, when, where, why, and how questions).
Ein guter Lead entscheidet darüber, ob die Leute den Artikel weiterlesen.
A good lead determines whether people keep reading the article.
'Lead' is a word from English and is pronounced the same way (like the English word meaning 'to guide'). It is used as a loanword in various specialist fields.
Im Marketingjargon spricht man oft von „Leads“ statt von „Kundenkontakten“.
In marketing jargon, people often say 'Leads' instead of 'Kundenkontakte' (customer contacts).
The meaning of 'Lead' depends heavily on the context. Pay attention to the topic: in newspaper articles, it is about the beginning of the text; in marketing, about customers; in music, about the melody; and in sports, about the advantage.
Der Journalist hat nur eine Stunde Zeit, um den Lead für seinen Artikel zu schreiben.
The journalist has only one hour to write the lead for his article.
In a marketing context, 'Lead' is often combined with certain verbs. Typical expressions are 'Leads generieren' (to generate leads), 'Leads qualifizieren' (to qualify leads), or 'Leads an den Vertrieb weitergeben' (to pass leads on to sales).
Durch die neue Online-Kampagne konnten wir viele qualifizierte Leads generieren.
Through the new online campaign, we were able to generate many qualified leads.
In a sports context, 'Lead' is often used with verbs that describe an advantage. Typical expressions are 'einen Lead haben' (to have a lead), 'den Lead ausbauen' (to extend the lead), or 'den Lead verlieren' (to lose the lead).
Die Läuferin konnte ihren Lead bis ins Ziel halten.
The runner was able to hold her lead all the way to the finish.
voice / vote
'die Stimme' and 'der Lead' can both refer to a part of a piece of music. 'die Stimme' is more general: in a piece with several voices or parts, there can be multiple parts, for example a first and a second part. 'der Lead' means the leading melody or the leading part. The word often appears in modern music. Learners may confuse the words because a lead can also be a 'Stimme'. If you mean any musical part, 'Stimme' fits; if a part is clearly leading, 'Lead' is more precise.
In diesem Lied übernimmt die Gitarre den Lead.
In this song, the guitar takes the lead.
Im Chor singt Lisa die zweite Stimme.
In the choir, Lisa sings the second part.