lead
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lead
In journalism, the introductory paragraph of an article that summarizes the most important information (the who, what, when, where, why, and how questions).
Ein guter Lead entscheidet darüber, ob die Leute den Artikel weiterlesen.
A good lead determines whether people keep reading the article.
lead
In marketing and sales, a qualified contact with a potential customer who has shown interest in a product or service.
Das Marketingteam hat diesen Monat über hundert neue Leads für den Vertrieb generiert.
The marketing team generated over a hundred new leads for sales this month.
lead
In music, the leading melody or voice in a piece of music.
Der Gitarrist spielte einen eingängigen Lead, während der Rest der Band den Rhythmus hielt.
The guitarist played a catchy lead while the rest of the band kept the rhythm.
lead
In sports or competitions, the advantage or leading position over the competitors.
Mit einem komfortablen Lead ging die Mannschaft in die zweite Halbzeit.
With a comfortable lead, the team went into the second half.
'Lead' is a word from English and is pronounced the same way (like the English word meaning 'to guide'). It is used as a loanword in various specialist fields.
Im Marketingjargon spricht man oft von „Leads“ statt von „Kundenkontakten“.
In marketing jargon, people often say 'Leads' instead of 'Kundenkontakte' (customer contacts).
The meaning of 'Lead' depends heavily on the context. Pay attention to the topic: in newspaper articles, it is about the beginning of the text; in marketing, about customers; in music, about the melody; and in sports, about the advantage.
Der Journalist hat nur eine Stunde Zeit, um den Lead für seinen Artikel zu schreiben.
The journalist has only one hour to write the lead for his article.
In a marketing context, 'Lead' is often combined with certain verbs. Typical expressions are 'Leads generieren' (to generate leads), 'Leads qualifizieren' (to qualify leads), or 'Leads an den Vertrieb weitergeben' (to pass leads on to sales).
Durch die neue Online-Kampagne konnten wir viele qualifizierte Leads generieren.
Through the new online campaign, we were able to generate many qualified leads.
In a sports context, 'Lead' is often used with verbs that describe an advantage. Typical expressions are 'einen Lead haben' (to have a lead), 'den Lead ausbauen' (to extend the lead), or 'den Lead verlieren' (to lose the lead).
Die Läuferin konnte ihren Lead bis ins Ziel halten.
The runner was able to hold her lead all the way to the finish.
leadership / tour / lead
In sports, Führung and Lead can refer to the position at the front of a competition. Führung is the general German term, while Lead is used especially in sports language and has an anglicized feel. Choose Führung in neutral standard German and Lead in sports reports with this particular style.
Nach der letzten Runde übernimmt die Läuferin den Lead im Rennen.
After the final lap, the runner takes the lead in the race.
Nach der letzten Runde übernimmt die Läuferin die Führung im Rennen.
After the final lap, the runner takes the lead in the race.
