readership
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readership
The total group of people who regularly read a particular newspaper, magazine, book, or the works of an author.
Die Zeitung versucht, mit ihrem neuen Online-Angebot eine jüngere Leserschaft anzusprechen.
The newspaper is trying to appeal to a younger readership with its new online offering.
The word is formed from 'der Leser' (the reader) and the suffix '-schaft'. In German, the suffix '-schaft' denotes a community or total group, here meaning the total group of all readers.
Die Freundschaft zwischen Autor und Leserschaft ist etwas Besonderes.
The friendship between author and readership is something special.
'Leserschaft' (readership) is a collective noun. Although it refers to a group of many people, the word is used grammatically in the singular. So the verb is also singular.
Die Leserschaft ist mit der neuen Gestaltung der Zeitschrift zufrieden.
The readership is satisfied with the magazine's new design.
In the context of media and publishing houses, 'Leserschaft' (readership) is often combined with verbs such as 'ansprechen' (to appeal to), 'erreichen' (to reach), 'binden' (to retain), or 'verlieren' (to lose). Typical adjectives are 'breit' (broad), 'jung' (young), or 'treu' (loyal).
Der Verlag möchte eine breitere Leserschaft für seine Bücher gewinnen.
The publisher wants to gain a broader readership for its books.
audience
'das Publikum' and 'die Leserschaft' can both refer to the people that a medium or work reaches. 'Publikum' is more general: it can mean viewers, listeners, readers, or consumers. 'Leserschaft' is more specific and refers to people who read a newspaper, book, magazine, or author. Learners may confuse the words when talking about media. For texts, 'Leserschaft' is often more precise. If it is not only about reading, or if the group is meant more generally, 'Publikum' fits better.
Die Zeitung möchte ihre Leserschaft besser über lokale Themen informieren.
The newspaper wants to better inform its readership about local issues.
Die Serie hat ein junges Publikum gefunden.
The series has found a young audience.