A term borrowed from English for Markt (market), usually used in a business or marketing context to refer to a sales area, a target group, or trade as a whole.
example
Unsere neue Kampagne zielt speziell auf den jugendlichen Market ab.
Our new campaign is aimed specifically at the youth market.
Usage tips
Origin of the word
'Market' is an English loanword and is used in German almost exclusively as a technical term in business and marketing. It is pronounced as in English.
EXAMPLE
Wir müssen unsere Position im globalen Market stärken.
We need to strengthen our position in the global market.
Technical context
You mainly find this word in texts and conversations about finance, sales, and corporate strategy. It is not used in everyday speech.
EXAMPLE
Die Analyse zeigt, dass der Market für nachhaltige Produkte wächst.
The analysis shows that the market for sustainable products is growing.
Typical collocations
Typical verbs used with 'Market' are 'einen Market analysieren' (to analyze a market), 'in einen Market eintreten' (to enter a market), or 'einen Market erschließen' (to open up a market).
EXAMPLE
Die Firma plant, in den asiatischen Market einzutreten.
The company plans to enter the Asian market.
Compare with
synonym · confusable
Market vs Markt
market
'der Markt' and 'der Market' can both mean an economic area in which products are sold and bought. 'der Markt' is the normal German word and also works for a weekly market, a supermarket, or an industry. 'der Market' is borrowed from English and is used mainly in business, marketing, or company language. In everyday language, 'Markt' almost always sounds more natural. The words can be confused because they look similar and can mean similar things in an economic context.
Market
Im Meeting sprach die Firma über den deutschen Market für ihre neue App.
In the meeting, the company talked about the German market for its new app.
Markt
Der Markt für Elektroautos wächst in vielen Ländern schnell.
The market for electric cars is growing quickly in many countries.