market share
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market share
The percentage share that a company or product has of the total revenue or sales volume of a particular market.
Das neue Smartphone konnte seinen Marktanteil innerhalb eines Jahres verdoppeln.
The new smartphone was able to double its market share within a year.
'Marktanteil' (market share) is a compound noun made from 'der Markt' (the market) and 'der Anteil' (the share). It literally means 'a share of the market'. The article 'der' is determined by the last word, 'der Anteil'.
Jedes Unternehmen kämpft um einen Anteil am Markt.
Every company fights for a share of the market.
This word is a technical term from business. It is used when talking about the success and position of companies or products in competition.
Im Geschäftsbericht wird die Entwicklung der Marktanteile analysiert.
The development of market shares is analyzed in the annual report.
Verbs that describe a change are often combined with 'Marktanteil' (market share). Typical phrases are: 'Marktanteile gewinnen' (to gain market share), 'den Marktanteil erhöhen/steigern' (to increase market share), 'Marktanteile verlieren' (to lose market share), or 'seinen Marktanteil verteidigen' (to defend one's market share).
Die Firma hofft, durch die neue Werbekampagne Marktanteile zu gewinnen.
The company hopes to gain market share through the new advertising campaign.
quota / rating / odds
'Quote' and 'Marktanteil' can both express a share as a percentage. 'Quote' is more general: it can mean a fixed share for a group or, in media, the share of viewers. 'Marktanteil' is more specific and belongs to the field of business. It says what share a company or product has of a market. The words can be confused because both often appear as percentages. If you are talking about companies, products, revenue, or sales, 'Marktanteil' is more natural. In other areas, 'Quote' is often appropriate.
Der Marktanteil der Firma ist nach dem neuen Produkt deutlich gestiegen.
The company's market share rose significantly after the new product.
Die neue Serie hatte am Sonntag eine sehr gute Quote.
The new series had a very good rating on Sunday.