market research
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market research
The systematic collection, analysis, and interpretation of data about a specific market. It helps companies understand customer needs, competitors, and market trends in order to make better business decisions.
Unsere Marktforschung hat gezeigt, dass es eine große Nachfrage für ein nachhaltiges Verpackungsmaterial gibt.
Our market research has shown that there is strong demand for sustainable packaging material.
The word is composed of 'der Markt' (the market) and 'die Forschung' (research). The 's' in between is a Fugen-s, a linking s that connects the two words. So it literally means 'research about the market.'
Ein gutes Produkt braucht eine solide Marktforschung.
A good product needs solid market research.
'Marktforschung' is often used with the verbs 'betreiben' (to conduct), 'durchführen' (to carry out), or 'in Auftrag geben' (to commission). These verbs describe the active implementation of a study.
Große Unternehmen betreiben ständig Marktforschung.
Large companies constantly conduct market research.
When talking about the results, people often use phrases like 'die Marktforschung zeigt, dass ...' (market research shows that ...) or 'laut Marktforschung ...' (according to market research ...).
Die Marktforschung zeigt, dass die Kunden mehr Service wünschen.
Market research shows that customers want more service.
