market research
Loading your saved state.
market research
The systematic collection, analysis, and interpretation of data about a specific market. It helps companies understand customer needs, competitors, and market trends in order to make better business decisions.
Unsere Marktforschung hat gezeigt, dass es eine große Nachfrage für ein nachhaltiges Verpackungsmaterial gibt.
Our market research has shown that there is strong demand for sustainable packaging material.
The word is composed of 'der Markt' (the market) and 'die Forschung' (research). The 's' in between is a Fugen-s, a linking s that connects the two words. So it literally means 'research about the market.'
Ein gutes Produkt braucht eine solide Marktforschung.
A good product needs solid market research.
'Marktforschung' is often used with the verbs 'betreiben' (to conduct), 'durchführen' (to carry out), or 'in Auftrag geben' (to commission). These verbs describe the active implementation of a study.
Große Unternehmen betreiben ständig Marktforschung.
Large companies constantly conduct market research.
When talking about the results, people often use phrases like 'die Marktforschung zeigt, dass ...' (market research shows that ...) or 'laut Marktforschung ...' (according to market research ...).
Die Marktforschung zeigt, dass die Kunden mehr Service wünschen.
Market research shows that customers want more service.
marketing
'das Marketing' and 'die Marktforschung' both belong to the business side of dealing with customers and markets. They are easy to confuse because market research is often a basis for marketing. 'Marktforschung' collects and analyzes information, for example about customer wishes, prices, or trends. 'Marketing' uses such information to make products known and sell them better. Put simply: market research asks and investigates; marketing plans and acts based on that.
Zur Vorbereitung hat die Marktforschung viele Kunden zu ihren Wünschen befragt.
In preparation, the market research team asked many customers about their wishes.
Das Marketing der Firma konzentriert sich dieses Jahr auf junge Familien.
The company's marketing is focusing on young families this year.