market leader
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market leader
A company that has the largest share of revenue or sales in a particular industry or market segment. It dominates the market compared with its competitors.
Apple ist der Marktführer im Bereich der Premium-Smartphones.
Apple is the market leader in premium smartphones.
This word is made up of 'der Markt' (the market) and 'der Führer' (the leader). So it literally describes a person or company that leads a market.
Das kleine Start-up wurde innerhalb von fünf Jahren zum Marktführer.
The small start-up became the market leader within five years.
The term 'Marktführer' (market leader) comes from business language. It is mainly used in contexts such as marketing, finance, and company news.
In der Präsentation analysierten wir die Strategie des Marktführers.
In the presentation, we analyzed the strategy of the market leader.
To name the industry or segment, you use the preposition 'in' with the dative. Typical verbs are 'sein' (to be), 'werden' (to become), or 'als ... gelten' (to be considered ...).
Die Firma ist Marktführer in der Herstellung von Elektroautos.
The company is the market leader in the production of electric cars.
'Marktführer' (market leader) is often combined with adjectives such as 'weltweiter' (global), 'europäischer' (European), 'unumstrittener' (undisputed), or 'technologischer' (technological) to specify the type of market leadership.
Das Unternehmen ist der unumstrittene Marktführer in seiner Nische.
The company is the undisputed market leader in its niche.
