Products and fan items that are sold in connection with a brand, artist, film, sports team, or event. Colloquially, the short form 'Merch' (merch) is often used.
example
Nach dem Konzert kauften die Fans T-Shirts und anderes Merchandise ihrer Lieblingsband.
After the concert, the fans bought T-shirts and other merchandise from their favorite band.
Usage tips
Origin of the word
'Merchandise' is a direct loanword from English. In German, it is used with the same meaning for fan items and is internationally understandable.
EXAMPLE
Der Online-Shop der Band bietet eine große Auswahl an Merchandise.
The band's online shop offers a large selection of merchandise.
Colloquial form
In colloquial speech, especially among younger people, the short form 'der Merch' (the merch) is almost always used. This form is more informal than the full word.
EXAMPLE
Hast du gesehen, was der neue Merch von der Band kostet?
Did you see how much the band's new merch costs?
Typical collocations
Typical verbs connected with merchandise are 'kaufen' (to buy), 'verkaufen' (to sell), and 'anbieten' (to offer). People often talk about 'Merchandise von' (merchandise from/by) an artist, a film, or a brand.
EXAMPLE
Am Eingang des Stadions wurde offizielles Merchandise der Fußballmannschaft verkauft.
Official merchandise from the football team was sold at the stadium entrance.
Compare with
near_synonym · confusable
Merchandise vs Souvenir
souvenir
'Souvenir' and 'Merchandise' can both be bought objects that remind you of something. A 'Souvenir' is typically something you bring back from a trip or a place so that you remember it. 'Merchandise' means fan items or products connected to a brand, a band, a film, a club, or an event. The words can be confused because both can often be small things like T-shirts, mugs, or key rings. The difference is in what they refer to: 'Souvenir' belongs to a place or a trip, while 'Merchandise' belongs to a brand or to fans.
Merchandise
Beim Konzert kaufen wir Merchandise von der Band.
At the concert, we buy merchandise from the band.
Souvenir
Aus Wien habe ich meiner Mutter ein kleines Souvenir mitgebracht.