new customer
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new customer
A person or company that becomes a customer of a business for the first time or uses a service for the first time.
Die Bank bietet spezielle Konditionen, um Neukunden zu gewinnen.
The bank offers special conditions to attract new customers.
The word is simply made up of the adjective 'neu' (new) and the noun 'der Kunde' (customer). So it describes a person who is new as a customer at a company.
Jeder Neukunde erhält bei uns ein kleines Willkommensgeschenk.
Every new customer receives a small welcome gift from us.
'Der Neukunde' (new customer) belongs to the N-declension. This means that it takes the ending '-n' in all cases except the nominative singular. This is a common mistake among learners.
Wir machen dem Neukunden ein besonderes Angebot.
We are making the new customer a special offer.
In marketing and sales, you often hear the verbs 'Neukunden gewinnen' (to acquire new customers), 'Neukunden werben' (to recruit new customers), or 'Neukunden anlocken' (to attract new customers). Companies often offer special 'Rabatte für Neukunden' (discounts for new customers).
Mit dieser Kampagne wollen wir gezielt Neukunden gewinnen.
With this campaign, we want to specifically acquire new customers.
customer
'Kunde' and 'Neukunde' both refer to a person or company that buys something or uses a service. 'Kunde' is the general term and does not say anything about whether the person has been there before. 'Neukunde' is more specific: the person is becoming a customer of a company or provider for the first time. The words can be confused because every new customer is also a customer. But not every customer is a new customer. If the first contact is important, 'Neukunde' fits better.
Als Neukunde bekommt die Familie im Fitnessstudio einen Rabatt.
As a new customer, the family gets a discount at the gym.
Der Kunde fragt an der Kasse nach dem Preis.
The customer asks about the price at the checkout.