Describes an orientation or focus on a particular thing, goal, or group. The word is almost always used as the second part of a compound adjective (e.g., kundenorientiert, praxisorientiert).
example
Unser Unternehmen verfolgt eine stark kundenorientierte Strategie.
Our company pursues a strongly customer-oriented strategy.
Usage tips
Word family
'Orientiert' (oriented) is the past participle of the verb 'sich orientieren' (to orient oneself). All meanings derive from the idea of finding or having a direction or focus.
EXAMPLE
Er hat sich schnell in der neuen Stadt orientiert.
He quickly found his way around the new city.
Word structure
As the second part of an adjective, '-orientiert' (-oriented) is very productive. It is usually formed with a noun to describe a focus: 'zielorientiert' (goal-oriented), 'praxisorientiert' (practice-oriented), 'gewinnorientiert' (profit-oriented).
EXAMPLE
Für diese Stelle suchen wir einen teamorientierten Mitarbeiter.
For this position, we are looking for a team-oriented employee.
Correct preposition
In the meaning 'to be informed', the fixed structure 'über etwas (Akkusativ) orientiert sein' (to be informed about something) is used. The preposition 'über' is crucial here.
EXAMPLE
Der Chef möchte, dass alle Mitarbeiter über die neuen Sicherheitsregeln orientiert sind.
The boss wants all employees to be informed about the new safety rules.
Typical combinations
In the meaning 'to find one's bearings', 'orientiert' (oriented) is often made more precise by adverbs such as 'räumlich' (spatially), 'zeitlich' (in terms of time), or 'zur Person' (oriented to person). These expressions are very common in the medical field.
EXAMPLE
Nach dem langen Flug war ich zeitlich völlig desorientiert.
After the long flight, I was completely disoriented in terms of time.
Context clue
You can distinguish the meanings 'to be informed' and 'to find one's bearings' well: When it is about knowledge, 'über etwas orientiert sein' (to be informed about something) often appears. When it is about a mental or spatial state, 'orientiert sein' (to be oriented) often appears alone or with an adverb such as 'räumlich' (spatially).
EXAMPLE
Bist du über den neuen Plan orientiert?
Are you informed about the new plan?
Compare with
near_synonym · confusable
orientiert vs fokussiert
focused
'fokussiert' and 'orientiert' can both show that something is directed toward a goal or topic. 'fokussiert' usually describes a person or work with strong concentration: you do not let yourself be distracted. 'orientiert' more often describes an orientation, often in compound words like 'kundenorientiert' (customer-oriented) or 'praxisorientiert' (practice-oriented). Learners may confuse the words because both have to do with a goal. In practice: for attention on a task, 'fokussiert' fits. For the direction or main focus of an offer, plan, or behavior, 'orientiert' often fits.
orientiert
Das neue Training ist stark praxisorientiert und passt gut zum Beruf.
The new training program is strongly practice-oriented and fits the job well.
fokussiert
Die Chefin bleibt im Gespräch fokussiert und hört jedem Punkt genau zu.
The boss stays focused during the conversation and listens carefully to every point.