prime time
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prime time
The main broadcasting time on television or radio, typically in the evening (in Germany from 8:15 p.m.), when the highest viewing or listening figures are expected.
Der Sender zeigt seine teuerste Show zur Primetime, um ein möglichst großes Publikum zu erreichen.
The channel shows its most expensive show in prime time in order to reach the largest possible audience.
'Primetime' is a word from English (an Anglicism) that was adopted directly. It is made up of 'prime' (first-class, main) and 'time' (time).
Viele Familien schauen gemeinsam zur Primetime fern.
Many families watch TV together during prime time.
To indicate the time, the prepositions 'zur' or 'in der' are used. Both formulations are correct and common.
Der Film läuft heute Abend zur Primetime.
The film is on tonight in prime time.
In connection with 'Primetime' (prime time), verbs are often used that describe showing content, such as 'senden' (to broadcast), 'ausstrahlen' (to broadcast/air), or 'laufen' (to be on/run).
Die neue Quizshow wird ab nächster Woche immer zur Primetime ausgestrahlt.
The new quiz show will always be broadcast in prime time starting next week.
