A television or radio station that is not state-owned and is mainly financed through advertising. It stands in contrast to public broadcasters.
example
Am Abend läuft mein Lieblingsfilm auf einem Privatsender.
My favorite film is on a private broadcaster this evening.
Usage tips
Word composition
This word is a compound of the adjective 'privat' (private) and the noun 'der Sender' (the broadcaster/station). So it describes a broadcaster that is privately owned and not state-run.
EXAMPLE
Viele bekannte deutsche Fernsehsender sind Privatsender.
Many well-known German TV stations are private broadcasters.
Context: media landscape
An essential feature of private broadcasters in Germany is their financing through advertising. This means that feature films and programs are regularly interrupted by commercial breaks.
EXAMPLE
Ich schaue den Film lieber auf DVD, weil er auf dem Privatsender ständig von Werbung unterbrochen wird.
I prefer watching the film on DVD because it is constantly interrupted by ads on the private broadcaster.
Typical use
When talking about programming, you often use the preposition 'auf' followed by the dative. For example, you say that a film is running 'auf einem Privatsender' (on a private broadcaster).
EXAMPLE
Die neue Serie startet nächste Woche auf einem großen Privatsender.
The new series starts next week on a major private broadcaster.
Compare with
antonym · confusable
Privatsender vs Staatsfernsehen
state television
'Privatsender' and 'Staatsfernsehen' both refer to television channels or media offerings, but they are clearly opposites. A 'Privatsender' is not owned by the state and is usually financed through advertising. 'Staatsfernsehen', on the other hand, is directly controlled and financed by the government. Learners may confuse the words because both have to do with television and organization. The key question is: Who controls the broadcaster? Private means not state-run; state television means direct control by the state.
Privatsender
Der Film läuft heute Abend auf einem Privatsender mit vielen Werbepausen.
The film is on a private broadcaster this evening, with lots of ad breaks.
Staatsfernsehen
In manchen Ländern berichtet das Staatsfernsehen nur positiv über die Regierung.
In some countries, state television reports only positive things about the government.