The entire process from the first idea for a new product through conception and production to market launch.
example
Die Abteilung für Produktentwicklung arbeitet derzeit an einer neuen Generation von Elektroautos.
The product development department is currently working on a new generation of electric cars.
Usage tips
Compound word
This word is composed of 'Produkt' (product), the linking -s, and 'Entwicklung' (development). The '-s-' is a typical linking element in German compound words and has no meaning of its own.
EXAMPLE
Die Produktentwicklung für dieses Gerät hat drei Jahre gedauert.
Product development for this device took three years.
Typical combinations
'Produktentwicklung' (product development) is often used as the name of a department in a company ('Abteilung für Produktentwicklung' — product development department). Typical verbs are 'an der Produktentwicklung arbeiten' (to work on product development) or 'in der Produktentwicklung tätig sein' (to work in product development).
EXAMPLE
Sie leitet die Abteilung für Produktentwicklung.
She heads the product development department.
Register and context
The term 'Produktentwicklung' (product development) is technical language from the fields of business, marketing, and engineering. It describes a structured process in companies.
EXAMPLE
Agile Methoden werden in der modernen Produktentwicklung immer wichtiger.
Agile methods are becoming increasingly important in modern product development.
Compare with
near_synonym · confusable
Produktentwicklung vs Konstruktion
construction
'die Konstruktion' and 'die Produktentwicklung' can both be important in companies and with technical products. But 'Konstruktion' only refers to the structure or technical design of something. 'Produktentwicklung' is much broader: it begins with the idea, includes planning, testing, and production, and often only ends with the market launch. Learners can confuse the words because construction can be part of product development. When it is only about the technical design, 'Konstruktion' fits. When it is about the whole path toward a new product, you say 'Produktentwicklung'.
Produktentwicklung
In der Produktentwicklung testet das Team zuerst, was die Kunden wirklich brauchen.
In product development, the team first tests what customers really need.
Konstruktion
Die Konstruktion des neuen Stuhls ist einfach, aber sehr stabil.
The construction of the new chair is simple, but very stable.