recruitment
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recruitment
The process of recruiting and hiring new employees for a company or organization.
Die Rekrutierung von qualifizierten Fachkräften ist für die Firma eine große Herausforderung.
The recruitment of qualified specialists is a major challenge for the company.
'Rekrutierung' (recruitment) is the noun corresponding to the verb 'rekrutieren' (to recruit). The ending '-ung' turns the action (recruiting someone) into a process or event.
Das Unternehmen hat den Prozess der Rekrutierung modernisiert.
The company has modernized the recruitment process.
Context reveals whether it is about employees or soldiers. Words like 'Fachkräfte' (specialists/skilled workers) or 'Unternehmen' (company) point to job recruitment, while 'Armee' (army) or 'Militär' (military) refer to military service.
Die Rekrutierung von IT-Spezialisten ist schwierig.
The recruitment of IT specialists is difficult.
In a professional context, people often speak of 'Rekrutierung von Fachkräften' (recruitment of specialists/skilled workers) or the 'Rekrutierungsprozess' (recruitment process). The HR department is usually responsible for recruitment.
Unsere Firma hat eine externe Agentur für die Rekrutierung beauftragt.
Our company hired an external agency for recruitment.
In a military context, typical phrases are 'die Rekrutierung von Soldaten' (the recruitment of soldiers) or 'die Rekrutierung für die Armee' (recruitment for the army).
Früher gab es eine allgemeine Rekrutierung aller jungen Männer.
In the past, there was general recruitment of all young men.
advertising / ad
'Werbung' and 'Rekrutierung' can both mean that you want to win people over for something. The difference lies in the goal. 'Werbung' is very general: you can promote an idea, a membership, or a campaign. 'Rekrutierung' is more specific and means the targeted recruitment of people, especially for a job, an organization, or military service. The words can be confused because recruitment often also involves advertising or promotion. But 'Werbung' describes the act of persuading people, while 'Rekrutierung' describes the whole process until new people are actually won over or hired.
Die Rekrutierung neuer Mitarbeiter dauert dieses Jahr länger als geplant.
The recruitment of new employees is taking longer than planned this year.
Der Verein macht Werbung für neue Mitglieder im Stadtteil.
The club is promoting itself to attract new members in the neighborhood.