storytelling
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storytelling
The art or method of telling stories in order to convey a message in an engaging and memorable way, often used in marketing, education, or journalism.
Gutes Storytelling ist entscheidend, um Kunden emotional an eine Marke zu binden.
Good storytelling is crucial for emotionally connecting customers to a brand.
'Storytelling' is a word that was borrowed directly from English. In German, too, it is often used with English pronunciation.
Im modernen Marketing ist Storytelling ein wichtiges Werkzeug.
In modern marketing, storytelling is an important tool.
Like many English words ending in '-ing' that are used as nouns, 'Storytelling' is neuter in German. So the article is 'das'.
Das Storytelling dieser Kampagne war besonders erfolgreich.
The storytelling of this campaign was especially successful.
This term is a modern technical expression that is especially popular in the fields of marketing, media, journalism, and corporate communication.
Sie hat einen Workshop über visuelles Storytelling besucht.
She attended a workshop on visual storytelling.
story / narration
'die Erzählung' and 'das Storytelling' both have to do with stories, but they do not mean the same thing. 'die Erzählung' is a story itself, or the way an event is narrated. 'das Storytelling' refers more to a method: stories are used deliberately to make a message interesting and memorable, for example in advertising, teaching, or journalism. Learners may confuse the words because 'Storytelling' literally sounds like 'telling stories'. In German, 'Erzählung' fits when the focus is on the text or report. 'Storytelling' fits when the focus is on the technique or strategy of telling a story.
Für die neue Kampagne hat das Team am Wochenende am Storytelling gearbeitet.
For the new campaign, the team worked on the storytelling over the weekend.
Die Erzählung der Zeugin war ruhig und gut verständlich.
The witness's account was calm and easy to understand.