The branch of the economy concerned with organizing and carrying out trips as well as looking after tourists. It includes, among other things, tour operators, hotels, and transport companies.
example
Die Touristik ist für viele Küstenregionen der wichtigste Wirtschaftsfaktor.
The tourism industry is the most important economic factor for many coastal regions.
Usage tips
Word structure
The word is derived from the international word 'Tourist' (tourist). The ending '-ik' is often used in German for a field of study or an industry, similar to 'Technik' (technology) or 'Physik' (physics).
EXAMPLE
Sie studiert Touristik, um später in einem Reiseunternehmen zu arbeiten.
She is studying tourism to work for a travel company later.
Use in the singular
'Die Touristik' (the tourism industry) is used almost exclusively in the singular, because the word describes the entire economic sector as a unified concept.
EXAMPLE
Die Digitalisierung verändert die Touristik nachhaltig.
Digitalization is changing the tourism industry in lasting ways.
Register
This word belongs more to technical and business language. You often find it in official reports, news articles, or academic texts about the travel industry.
EXAMPLE
Der Bericht analysiert die wirtschaftliche Bedeutung der Touristik für die Region.
The report analyzes the economic importance of the tourism industry for the region.
Typical collocations
Common combinations are 'in der Touristik arbeiten' (to work in the tourism industry), 'nachhaltige Touristik' (sustainable tourism), or 'internationale Touristik' (international tourism). It is also often used with verbs like 'fördern' (to promote) or 'ankurbeln' (to stimulate).
EXAMPLE
Die Regierung will die lokale Touristik stärker fördern.
The government wants to promote the local tourism industry more strongly.
Compare with
near_synonym · confusable
Touristik vs Tourismus
tourism
'der Tourismus' and 'die Touristik' both have to do with travel and vacations. 'Tourismus' can mean the whole area of travel, but also travel itself, meaning people being on the move as tourists. 'Touristik' mainly refers to the industry that plans, sells, and organizes trips, for example travel agencies, tour operators, or hotels. Learners may confuse the words because both often appear in similar topics. Practically speaking: for the general phenomenon, people usually say 'Tourismus'; for the professional or economic organization of travel, 'Touristik' fits.
Touristik
Nach der Ausbildung möchte Sofia in der Touristik arbeiten.
After her training, Sofia would like to work in the tourism industry.
Tourismus
In der kleinen Stadt lebt im Sommer fast alles vom Tourismus.
In the small town, almost everything depends on tourism in the summer.