The systematic recording and tracking of data or activities, especially user behavior on the internet or the movement of objects.
example
Viele Websites nutzen Tracking, um personalisierte Werbung anzuzeigen.
Many websites use tracking to display personalized advertising.
Usage tips
Origin of the word
'Tracking' is an English loanword. In German, it is treated as a noun and therefore has the neuter article 'das', like many other nominalized verbs from English, e.g. 'das Shopping' (shopping), 'das Jogging' (jogging).
EXAMPLE
Das Tracking von persönlichen Daten ist ein kontroverses Thema.
The tracking of personal data is a controversial topic.
Context clues
You can recognize the meaning from the context: if it is about 'Nutzer' (users), 'Daten' (data), or 'Werbung' (advertising), it refers to the tracking of online activities. With 'Paket' (package), 'Sendung' (shipment), or 'Bestellung' (order), it is about shipment tracking.
EXAMPLE
Das Tracking der Nutzeraktivitäten hilft, die Website zu verbessern.
Tracking user activity helps improve the website.
Typical collocations
In the context of data tracking, typical combinations are 'das Tracking aktivieren/deaktivieren' (to enable/disable tracking), 'das Tracking blockieren' (to block tracking), or 'das Tracking von Nutzerdaten' (the tracking of user data).
EXAMPLE
In den Browsereinstellungen können Sie das Tracking durch Drittanbieter deaktivieren.
In the browser settings, you can disable tracking by third parties.
Typical collocations
In connection with deliveries, people often speak of the 'Tracking-Nummer' (tracking number) or 'Sendungsnummer' (shipment number). You can track a shipment 'per Tracking' (by tracking).
EXAMPLE
Bitte geben Sie Ihre Tracking-Nummer ein, um den Status Ihres Pakets zu sehen.
Please enter your tracking number to see the status of your package.
Compare with
near_synonym · confusable
Tracking vs Überwachung
surveillance / monitoring
'die Überwachung' and 'das Tracking' both mean that something is systematically observed or tracked. 'Überwachung' is more general and is often used for people, places, technical processes, or medical conditions. 'Tracking' is used especially for digital data, user behavior on the internet, movements of objects, or packages. The words can be confused because tracking can be a type of 'Überwachung'. 'Überwachung' often sounds like control or security. 'Tracking' sounds more technical and usually describes the recording of data or the route of a shipment.
Tracking
Mit dem Tracking kann Sofia sehen, wo ihr Paket gerade ist.
With tracking, Sofia can see where her package is right now.
Überwachung
Wegen eines technischen Problems wurde die Überwachung der Anlage verstärkt.
Because of a technical problem, monitoring of the system was increased.