Having the ability to hold one's own successfully against competitors in economic, athletic, or other forms of competition.
example
Um auf dem globalen Markt wettbewerbsfähig zu bleiben, muss das Unternehmen in neue Technologien investieren.
To remain competitive in the global market, the company must invest in new technologies.
Usage tips
Word structure
The word is derived from the noun 'der Wettbewerb' (competition). The ending '-fähig' means 'able to' or 'capable of.' So 'wettbewerbsfähig' (competitive) literally means 'able to take part in competition.'
EXAMPLE
Durch die neue Maschine ist die Produktion nun deutlich wettbewerbsfähiger.
Thanks to the new machine, production is now significantly more competitive.
Register and style
'Wettbewerbsfähig' (competitive) is a key term in business and politics. You often hear and read it in the news, specialist articles, and discussions about companies, markets, and the economy.
EXAMPLE
Die Regierung diskutiert Maßnahmen, um die heimische Industrie wettbewerbsfähig zu halten.
The government is discussing measures to keep domestic industry competitive.
Typical verbs
This adjective is very often combined with the verbs 'sein' (to be), 'bleiben' (to remain), and 'machen' (to make). 'Wettbewerbsfähig bleiben' (to remain competitive) emphasizes the goal of maintaining competitiveness over time.
EXAMPLE
Kleine Geschäfte müssen kreativ sein, um wettbewerbsfähig zu bleiben.
Small shops have to be creative in order to remain competitive.
Compare with
synonym · confusable
wettbewerbsfähig vs konkurrenzfähig
competitive
'konkurrenzfähig' and 'wettbewerbsfähig' mean almost the same thing in many situations. Both describe that someone or something can keep up with others or hold their own in competition. You often hear both words with companies, prices, products, or sports. They can easily be confused because the difference is very small. 'wettbewerbsfähig' often sounds a little more formal or business-related, while 'konkurrenzfähig' is also common and easy to understand. In most suitable contexts, you can use both.
wettbewerbsfähig
Durch bessere Technik ist das Unternehmen wieder wettbewerbsfähig.
Thanks to better technology, the company is competitive again.
konkurrenzfähig
Die Preise müssen konkurrenzfähig bleiben, sonst kaufen die Kunden woanders.
The prices have to remain competitive, otherwise customers will buy elsewhere.