Short for advertisements, placed on the internet, on websites, or on social media to promote products or services.
example
Unsere Marketingabteilung hat das Budget für Google Ads diesen Monat erhöht.
Our marketing department increased the budget for Google Ads this month.
Usage tips
English loanword
The word 'Ads' is a short form from English and stands for 'Advertisements' (advertisements). It is used almost exclusively in the context of online marketing and social media.
EXAMPLE
Diese Firma investiert viel Geld in Social-Media-Ads.
This company invests a lot of money in social media ads.
Technical jargon
'Ads' is a term that mainly occurs in the jargon of online marketing and in digital colloquial language. It is used to talk quickly about digital advertisements.
EXAMPLE
Für die neue Kampagne müssen wir kreative Ads entwickeln.
For the new campaign, we need to develop creative ads.
Typical combinations
'Ads' is often used in combination with platforms such as 'Google Ads' or 'Facebook Ads'. Typical verbs are 'Ads schalten' (to run ads) and 'Ads blocken' (to block ads).
EXAMPLE
Viele Nutzer installieren Programme, um aufdringliche Ads zu blocken.
Many users install programs to block intrusive ads.
Compare with
near_synonym · confusable
Ads vs Werbung
advertising / ad
'die Werbung' and 'Ads' both mean advertising content intended to make products or services known. 'Werbung' is the normal German and general term. It fits television, posters, radio, the internet, and also individual ads. 'Ads' is used mainly on the internet and in social media, often in connection with online marketing. The words can be confused because ads are a form of advertising. When it is about advertising in general, 'Werbung' is more natural; when it is about paid online ads, 'Ads' is more precise.
Ads
Für den neuen Kurs schalten wir Ads auf Instagram.
For the new course, we are running ads on Instagram.
Werbung
Herr Hofmann findet die Werbung vor dem Video zu lang.
Mr. Hofmann thinks the ad before the video is too long.