advertising / ad
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advertising
Measures aimed at drawing attention to a product, service, or company and promoting sales. Includes ads, posters, TV commercials, etc.
Die Firma gibt viel Geld für Werbung in sozialen Medien aus.
The company spends a lot of money on advertising on social media.
ad
A single, specific advertising message or advertisement.
Im Fernsehen läuft ständig diese nervige Werbung für ein Waschmittel.
That annoying ad for laundry detergent is constantly on TV.
recruitment / promotion
The effort to win someone over to a cause, an idea, or a membership.
Die Werbung neuer Mitglieder ist für den Fortbestand des Vereins entscheidend.
The recruitment of new members is crucial for the continued existence of the association.
The noun 'Werbung' (advertising) is derived from the verb 'werben' (to advertise / to recruit). This verb means to make a strong effort to win something or someone over—whether customers, new members, or someone's favor.
Die Partei wirbt um junge Wähler.
The party is campaigning for young voters.
Typical expressions are 'Werbung machen für' (to advertise / promote) or 'Werbung schalten' (to place an ad), used to express that someone is advertising a product or service.
Viele Firmen schalten Werbung vor wichtigen Fußballspielen.
Many companies place ads before important soccer matches.
When 'Werbung' (ad) means a single advertisement, it can be plural or used with an article. If it refers to the concept of advertising, it is usually uncountable and appears in the singular without an article.
Im Briefkasten war schon wieder so viel Werbung.
There was so much advertising in the mailbox again.
When it is about winning people over, 'Werbung' (recruitment / promotion) often appears with the preposition 'um' or with a genitive. This shows that commercial advertising is not meant.
Der Verein macht Werbung um neue Mitglieder.
The association is trying to recruit new members.
advertisement / report / display
For a specific advertising message, both Werbung and Anzeige can fit. Anzeige mainly refers to the published text or format; Werbung emphasizes its advertising purpose or content. Choose Anzeige for the ad itself and Werbung for its sales-promoting message.
Die Werbung des Fahrradladens verspricht zehn Prozent Rabatt auf alle Helme.
The bicycle shop's advertising promises ten percent off all helmets.
Die Anzeige des Fahrradladens steht heute auf der Startseite der Zeitung.
The bicycle shop's advertisement appears on the newspaper's homepage today.
