unique selling point
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unique selling point
A special feature or advantage that clearly distinguishes a product, service, or person from others. The term is often used in marketing and business.
Das innovative Design ist das wichtigste Alleinstellungsmerkmal dieses Produkts.
The innovative design is this product's most important unique selling point.
This long word is easy to understand if you break it down: 'allein' (alone) + 'Stellung' (position) + 'Merkmal' (feature). So it describes a feature that gives a product or person a stand-alone position in the market.
Die lange Akkulaufzeit ist ein Merkmal, das dieses Handy von anderen unterscheidet.
The long battery life is a feature that distinguishes this phone from others.
This word is typical of the technical language used in marketing, business, and product development. It is used less often in normal everyday life.
In der Präsentation müssen wir das Alleinstellungsmerkmal unserer Software klar definieren.
In the presentation, we have to clearly define our software's unique selling point.
Common verbs used with this noun are 'haben' (to have), 'definieren' (to define), 'herausarbeiten' (to identify / work out), or 'kommunizieren' (to communicate). A company first has to find its 'Alleinstellungsmerkmal' (unique selling point) and then communicate it to customers.
Unser Unternehmen hat ein klares Alleinstellungsmerkmal.
Our company has a clear unique selling point.
feature
'das Merkmal' and 'das Alleinstellungsmerkmal' both have to do with features or characteristics. A 'Merkmal' can be any typical characteristic by which you recognize something. An 'Alleinstellungsmerkmal' is much more specific: it is a special feature or advantage that clearly distinguishes a product, service, or person from others. The word is often used in advertising, work, and business. The risk of confusion lies in the fact that every 'Alleinstellungsmerkmal' is also a 'Merkmal'. But not every 'Merkmal' is automatically an 'Alleinstellungsmerkmal'. For that, it really has to be special and distinguishing.
Das Alleinstellungsmerkmal der App ist, dass sie auch ohne Internet funktioniert.
The app's unique selling point is that it also works without an internet connection.
Ein Merkmal des neuen Handys ist der große Bildschirm.
One feature of the new phone is the large screen.