01
der Appeal
appeal
The special attractiveness or charm that a person, thing, or idea has for others.
example
Der Film hat einen großen visuellen Appeal.
The film has great visual appeal.
der Appeal
appeal
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Meanings
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Usage tips
English loanword
'Appeal' is a word that was borrowed directly from English. It is therefore pronounced similarly to English as well, with the stress on the second syllable.
EXAMPLE
Dieses Auto hat für mich keinen besonderen Appeal.
This car has no special appeal for me.
Context clue
Whether 'Appeal' means attractiveness or a legal remedy is easy to tell from the context. If it is about design, marketing, or people, it refers to attractiveness. In connection with courts and lawyers, it refers to the legal remedy.
EXAMPLE
Der Schauspieler verlor mit der Zeit seinen jugendlichen Appeal.
The actor lost his youthful appeal over time.
Modern usage
In the meaning of 'Anziehungskraft' (attractiveness/appeal), 'Appeal' is often used in the fields of marketing, media, and design to create a modern and international effect. It describes the charm or attractiveness of a product, person, or idea.
EXAMPLE
Die neue Werbekampagne soll den Appeal der Marke bei jungen Leuten steigern.
The new advertising campaign is intended to increase the brand's appeal among young people.
Legal technical term
The meaning 'Rechtsmittel' (legal remedy/appeal) is a technical term from legal language. In general usage, the German words 'Berufung' (appeal) or 'Revision' (appeal on points of law) are much more common.
EXAMPLE
Der Anwalt prüft, ob ein Appeal gegen das Urteil möglich ist.
The lawyer is checking whether an appeal against the judgment is possible.
Compare with
Appeal vs Berufung
appeal / calling / appointment
'die Berufung' and 'der Appeal' can both mean, in a legal sense, that a court decision is being challenged. In German legal language, however, 'Berufung' is the normal and precise word. 'Appeal' is an English-influenced word and fits better in international or English-language contexts. In addition, 'Appeal' often has another meaning in German: it can refer to the attractiveness or charm of something. That is why the risk of confusion is high. In a German court, you normally say 'Berufung', not 'Appeal'.
Appeal
Der neue Rucksack hat für junge Reisende einen besonderen Appeal.
The new backpack has a special appeal for young travelers.
Berufung
Lea prüft mit ihrem Anwalt, ob eine Berufung gegen das Urteil möglich ist.
Lea is checking with her lawyer whether an appeal against the judgment is possible.
In real life
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