Text or an image that has been printed on a surface, for example on clothing, packaging, or paper.
example
Auf dem T-Shirt ist ein lustiger Aufdruck mit einem Comic-Helden.
There is a funny print with a comic-book hero on the T-shirt.
Usage tips
Word composition
The word is made up of the preposition 'auf' (on) and the noun 'Druck' (print). So it literally describes something that has been 'printed' 'onto' a surface.
EXAMPLE
Der Aufdruck auf der Verpackung war kaum lesbar.
The print on the packaging was barely legible.
Connection to the verb
'Der Aufdruck' (the print/imprint) is the noun related to the verb 'aufdrucken' (to print onto). If a company prints its logo onto a T-shirt, then the T-shirt has an 'Aufdruck' (print) afterward.
EXAMPLE
Wir lassen für die Konferenz Stifte mit unserem Logo aufdrucken.
We are having pens printed with our logo for the conference.
Typical collocations
Common combinations are 'ein Aufdruck auf einem T-Shirt' (a print on a T-shirt), 'der Aufdruck auf einer Verpackung' (the print on packaging), or 'ein falscher Aufdruck auf einem Etikett' (an incorrect print on a label). Common adjectives are 'lustig' (funny), 'klein' (small), or 'auffällig' (eye-catching).
EXAMPLE
Sie trägt ein Kleid mit einem bunten floralen Aufdruck.
She is wearing a dress with a colorful floral print.
Context clue
This special meaning is used almost exclusively in the context of philately (stamp collecting). When stamps and collectors are being discussed, this meaning is usually intended.
EXAMPLE
Der seltene Aufdruck verdoppelt den Wert dieser Briefmarke.
The rare overprint doubles the value of this stamp.
Compare with
confusable
Aufdruck vs Druck
pressure / printing
'der Druck' and 'der Aufdruck' are easy to confuse because both have to do with printed texts or images. Here, 'Druck' means the process of printing, that is, something being printed. 'Aufdruck' means what is then written or visible on a surface, for example on a T-shirt or packaging. Put simply: 'Druck' is the process, while 'Aufdruck' is the visible result on an object.
Aufdruck
Der Aufdruck auf der Flasche ist klein, aber gut lesbar.
The print on the bottle is small, but easy to read.
Druck
Der Druck der Plakate dauert noch bis morgen.
The printing of the posters will take until tomorrow.