exhibitor / issuer
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exhibitor
A person or company that presents products, works of art, or information at a trade fair, exhibition, or other event.
Auf der Computermesse zeigten die Aussteller die neuesten Trends der Branche.
At the computer trade fair, the exhibitors showed the latest trends in the industry.
'Der Aussteller' (the exhibitor/issuer) is derived from the verb 'ausstellen'. The ending '-er' refers to the person or company carrying out the action: someone who 'ausstellt' (exhibits or issues) something.
Die Galerie stellt die Werke eines jungen Künstlers aus.
The gallery is exhibiting the works of a young artist.
The context makes the meaning clear. In connection with trade fairs, galleries, or conferences, it means the person presenting something. In connection with documents, passports, or checks, it means the issuing authority or person.
Der Aussteller auf der Buchmesse präsentierte sein neues Buch.
The exhibitor at the book fair presented his new book.
In the meaning 'Präsentierender' (person presenting something), you often find the word in combinations such as 'Aussteller auf einer Messe' (exhibitor at a trade fair), 'der Stand eines Ausstellers' (an exhibitor's booth), or 'sich als Aussteller anmelden' (to register as an exhibitor).
Viele internationale Aussteller waren auf der Automobilmesse vertreten.
Many international exhibitors were represented at the automobile trade fair.
visitor
'der Besucher' and 'der Aussteller' are clearly opposite roles at trade fairs or exhibitions. The visitor comes to look at something, get information, or ask questions. The exhibitor presents something there, for example products, works of art, or offers. The words can be confused because both people are at the same event. But the role is different: visitors look at the exhibition; exhibitors show something in the exhibition.
Der Aussteller erklärt den Kunden, wie die neue Maschine funktioniert.
The exhibitor explains to the customers how the new machine works.
Viele Besucher gehen zuerst zu dem Stand mit den neuen Fahrrädern.
Many visitors go first to the stand with the new bicycles.