level of awareness
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level of awareness
The extent to which a person, brand, or thing is known to the public. It describes how many people know of its existence or recognize it.
Durch die virale Marketingkampagne hat der Bekanntheitsgrad des Start-ups enorm zugenommen.
Through the viral marketing campaign, the start-up's level of awareness increased enormously.
This word is made up of 'Bekanntheit' (fame/awareness) and 'Grad' (degree/level). So it literally describes the 'degree of awareness' of a person or thing.
Der Bekanntheitsgrad des Autors stieg nach der Verfilmung seines Romans.
The author's level of awareness rose after the film adaptation of his novel.
'Bekanntheitsgrad' (level of awareness) is often used with verbs such as 'steigern' (to increase), 'erhöhen' (to raise), or 'haben' (to have). Typical adjectives are 'hoch' (high), 'niedrig' (low), 'gering' (low/slight), or 'wachsend' (growing).
Das Unternehmen möchte seinen Bekanntheitsgrad in Asien steigern.
The company wants to increase its level of awareness in Asia.
This word is frequently used in marketing, media, and business to measure the success or reach of a brand, product, or public figure.
Die Analyse des Bekanntheitsgrades ist ein wichtiger Teil der Marktforschung.
Analyzing the level of awareness is an important part of market research.
fame / awareness
Bekanntheit refers generally to the state of a brand or person being known. Bekanntheitsgrad, by contrast, emphasizes the measured or comparable extent of that recognition. Use Bekanntheit for a general statement, and Bekanntheitsgrad for a specific level or percentage.
Laut der neuen Umfrage liegt der Bekanntheitsgrad der Marke bei 60 Prozent.
According to the new survey, the brand's level of awareness is 60 percent.
Eine neue Werbekampagne soll die Bekanntheit der Marke steigern.
A new advertising campaign is intended to increase the brand's recognition.
