level of awareness
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level of awareness
The extent to which a person, brand, or thing is known to the public. It describes how many people know of its existence or recognize it.
Durch die virale Marketingkampagne hat der Bekanntheitsgrad des Start-ups enorm zugenommen.
Through the viral marketing campaign, the start-up's level of awareness increased enormously.
This word is made up of 'Bekanntheit' (fame/awareness) and 'Grad' (degree/level). So it literally describes the 'degree of awareness' of a person or thing.
Der Bekanntheitsgrad des Autors stieg nach der Verfilmung seines Romans.
The author's level of awareness rose after the film adaptation of his novel.
'Bekanntheitsgrad' (level of awareness) is often used with verbs such as 'steigern' (to increase), 'erhöhen' (to raise), or 'haben' (to have). Typical adjectives are 'hoch' (high), 'niedrig' (low), 'gering' (low/slight), or 'wachsend' (growing).
Das Unternehmen möchte seinen Bekanntheitsgrad in Asien steigern.
The company wants to increase its level of awareness in Asia.
This word is frequently used in marketing, media, and business to measure the success or reach of a brand, product, or public figure.
Die Analyse des Bekanntheitsgrades ist ein wichtiger Teil der Marktforschung.
Analyzing the level of awareness is an important part of market research.
range / reach
'die Reichweite' and 'der Bekanntheitsgrad' both have to do with how many people notice something. But they do not mean the same thing. 'Die Reichweite' describes how many people an advertisement, a post, or a medium reaches. So it is about contact with people. 'Der Bekanntheitsgrad' describes how well-known a person, brand, or thing already is. Learners may confuse the words because a large reach can increase the level of awareness. Even so, the rule is: 'Reichweite' is more the number of people reached, while 'Bekanntheitsgrad' is the result in people's minds.
Durch die neue Werbung möchte die Firma ihren Bekanntheitsgrad erhöhen.
With the new advertising, the company wants to increase its level of awareness.
Die Reichweite des Videos ist nach einem Tag stark gestiegen.
The video's reach increased sharply after one day.