To publicly and sharply condemn or denounce someone or something.
example
Die Aktivisten brandmarkten die Zerstörung des Regenwaldes als Verbrechen an der Natur.
The activists denounced the destruction of the rainforest as a crime against nature.
Usage tips
Word composition
The word is made up of 'Brand' (fire) and 'marken' (to mark). The figurative meaning 'anprangern' (to denounce) derives from the original, literal act of burning a mark of shame onto someone.
EXAMPLE
Die Presse brandmarkte das Verhalten des Politikers.
The press denounced the politician's behavior.
Inseparable verb
'Brandmarken' is an inseparable verb. The stress is on the second syllable ('-mar-'), and the prefix 'brand-' is never separated from the rest of the verb in a sentence.
EXAMPLE
Er brandmarkte die Entscheidung als Fehler.
He denounced the decision as a mistake.
Sentence structure with 'als'
In the figurative meaning, 'brandmarken' (to denounce) is very often used with the preposition 'als' (as) to name what something is being condemned as.
EXAMPLE
Die Opposition brandmarkte die neuen Gesetze als undemokratisch.
The opposition denounced the new laws as undemocratic.
Context clue
The literal meaning 'ein Zeichen einbrennen' (to burn in a mark) is now used almost only in historical contexts or in connection with marking animals (e.g., cattle, horses).
EXAMPLE
Im Wilden Westen war es üblich, seine Rinder zu brandmarken.
In the Wild West, it was common to brand one's cattle.
Compare with
near_synonym · confusable
brandmarken vs verurteilen
to sentence / condemn
'verurteilen' and 'brandmarken' can both mean that you strongly reject something. 'verurteilen' is more general and can also sound calm or factual. 'brandmarken' is sharper: it means to publicly present someone or something as bad and clearly denounce them. Learners may confuse the words because both express a negative judgment. If only the rejection is important, 'verurteilen' fits. If the focus is on public, harsh criticism, 'brandmarken' is more precise.
brandmarken
Nach dem Bericht brandmarkte die Zeitung das Verhalten des Politikers als verantwortungslos.
After the report, the newspaper denounced the politician's behavior as irresponsible.
verurteilen
Die Lehrerin verurteilt die Beleidigungen in der Klasse deutlich.
The teacher clearly condemns the insults in the class.