claim / slogan
Loading your saved state.
slogan
A short, memorable advertising slogan that is firmly associated with a brand or product. It is meant to express the core message or benefit of the product succinctly.
Der neue Claim der Automarke lautet: „Zukunft in Bewegung“.
The car brand's new slogan is: 'Future in Motion.'
claim
A legally secured claim to a piece of land, especially for extracting natural resources such as gold or oil. The term comes from the era of gold prospectors.
Der Goldgräber steckte seinen Claim am Flussufer ab.
The gold prospector staked his claim on the riverbank.
claim
A general claim or demand for something, often in a legal or business context. This use is a direct Anglicism and is less common than the other meanings.
Das Unternehmen hat einen rechtlichen Claim auf die Patentnutzung angemeldet.
The company has filed a legal claim for use of the patent.
You can easily recognize the meaning of 'Claim' from context. In marketing and advertising, it means the advertising slogan. In historical texts about gold prospectors, it refers to a land claim. In business or legal contexts, it denotes a claim or demand.
Der Claim der neuen Kampagne ist sehr kreativ.
The slogan of the new campaign is very creative.
In a marketing context, a claim is often 'entwickelt' (developed), 'formuliert' (formulated), or 'kreiert' (created). People also speak of the 'Claim einer Marke' (slogan of a brand) or an 'einprägsamer Claim' (memorable slogan).
Die Agentur hat einen neuen Claim für das Produkt entwickelt.
The agency developed a new slogan for the product.
In the meaning of a land claim, the phrase 'seinen Claim abstecken' (to stake one's claim) is very typical. It means to visibly mark and claim an area for oneself.
Mit Holzpfählen steckte der Siedler seinen Claim ab.
The settler staked his claim with wooden posts.
claim / demand
„Anspruch“ and „Claim“ can both refer to a justified claim to something. „Anspruch“ is the normal standard German word, while „Claim“, as an English-influenced expression, is used mainly in certain business contexts and is less common. „Anspruch“ is usually appropriate in general texts; „Claim“ can be used in suitable business texts.
Das Unternehmen prüft den Claim des Geschäftspartners.
The company is reviewing its business partner's claim.
Die Kundin hat Anspruch auf eine Rückerstattung.
The customer is entitled to a refund.
