slogan
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slogan
A short, memorable phrase used in advertising or politics to convey a message or a product promise.
„Just do it“ ist einer der bekanntesten Slogans der Welt.
'Just do it' is one of the best-known slogans in the world.
'Der Slogan' (the slogan) is a loanword from English. It has become established in German as a common term for advertising slogans or campaign slogans and is masculine.
Dieser Slogan ist so bekannt, dass jeder die Marke sofort erkennt.
This slogan is so well known that everyone immediately recognizes the brand.
In connection with 'Slogan' (slogan), verbs such as 'einen Slogan entwickeln' (to develop a slogan), 'einen Slogan kreieren' (to create a slogan), or 'mit einem Slogan werben' (to advertise with a slogan) are often used.
Die Werbeagentur hat einen neuen Slogan für das Produkt entwickelt.
The advertising agency developed a new slogan for the product.
The word is almost always used in the fields of advertising and politics. It is often formed into compounds such as 'Werbeslogan' (advertising slogan) or 'Wahlslogan' (campaign slogan).
Der Werbeslogan des Schokoladenherstellers ist sehr einprägsam.
The chocolate manufacturer's advertising slogan is very memorable.
motto
'das Motto' and 'der Slogan' are both short phrases that express an idea. A motto is more of a guiding idea for an event, a group, or one's own actions. A slogan is mainly meant to stand out and persuade, especially in advertising or politics. The words can be confused because both are short and memorable. When it is about orientation or a theme, 'Motto' fits better. When something is meant to be sold or promoted politically, 'Slogan' is more precise.
Die Firma sucht einen kurzen Slogan für ihre neue Werbung.
The company is looking for a short slogan for its new advertisement.
Das Motto der Schulfeier lautet dieses Jahr: Gemeinsam stark.
The motto of the school celebration this year is: Strong together.