der Slogan
slogan
A short, memorable phrase used in advertising or politics to convey a message or a product promise.
EXAMPLE
„Just do it“ ist einer der bekanntesten Slogans der Welt.
'Just do it' is one of the best-known slogans in the world.
der Slogan
slogan
Checking...
Loading your saved state.
Meanings
Usage tips
English loanword
'Der Slogan' (the slogan) is a loanword from English. It has become established in German as a common term for advertising slogans or campaign slogans and is masculine.
EXAMPLE
Dieser Slogan ist so bekannt, dass jeder die Marke sofort erkennt.
This slogan is so well known that everyone immediately recognizes the brand.
Typical verbs
In connection with 'Slogan' (slogan), verbs such as 'einen Slogan entwickeln' (to develop a slogan), 'einen Slogan kreieren' (to create a slogan), or 'mit einem Slogan werben' (to advertise with a slogan) are often used.
EXAMPLE
Die Werbeagentur hat einen neuen Slogan für das Produkt entwickelt.
The advertising agency developed a new slogan for the product.
Typical contexts
The word is almost always used in the fields of advertising and politics. It is often formed into compounds such as 'Werbeslogan' (advertising slogan) or 'Wahlslogan' (campaign slogan).
EXAMPLE
Der Werbeslogan des Schokoladenherstellers ist sehr einprägsam.
The chocolate manufacturer's advertising slogan is very memorable.
Compare with
Slogan vs Motto
motto
Motto and Slogan can both be short, memorable phrases. A Motto provides a guiding principle for an event, organization, or person. A Slogan, on the other hand, is meant to convey a public message memorably in advertising or politics.
Slogan
Der Slogan unserer Werbekampagne lautet: Gemeinsam weniger Müll produzieren.
The slogan of our advertising campaign is: Let’s produce less waste together.
Motto
Das Motto unseres Umwelttags lautet: Gemeinsam weniger Müll produzieren.
The motto of our environmental day is: Let’s produce less waste together.
In real life
Loading video examples...