A term borrowed from English that describes a specific scene, subculture, or the shared values and practices of a particular group. It is often used in the areas of youth culture, marketing, or social media.
example
In der heutigen Sneaker-Culture sind limitierte Modelle ein wichtiges Statussymbol.
In today's sneaker culture, limited-edition models are an important status symbol.
Usage tips
Anglicism
'Culture' is a direct loanword from English and is often pronounced in English as well. It does not refer to culture in general, but to a specific, often modern scene or interest group.
EXAMPLE
Er ist ein Experte für die digitale Culture des 21. Jahrhunderts.
He is an expert on the digital culture of the 21st century.
Word structure
The word is very often used as the second part of compound nouns to name a specific subculture. Examples include 'Pop-Culture' (pop culture), 'Gaming-Culture' (gaming culture), or 'Streetwear-Culture' (streetwear culture).
EXAMPLE
Die Hip-Hop-Culture hat Mode und Musik weltweit beeinflusst.
Hip-hop culture has influenced fashion and music worldwide.
Register
This term is typical of youth language as well as contexts such as marketing, sociology, and social media. It is used less often in more formal or traditional texts.
EXAMPLE
Marken versuchen oft, die aktuelle Jugend-Culture für ihre Werbung zu nutzen.
Brands often try to use current youth culture for their advertising.
Compare with
near_synonym · confusable
Culture vs Kultur
culture
'die Kultur' and 'die Culture' can both refer to the shared values, habits, or forms of expression of a group. 'Kultur' is the normal German word and fits in many different situations: for countries, societies, art, music, or ways of life. 'Culture' is an English loanword and sounds more modern, but also more specific. It is used more for scenes, groups, youth culture, marketing, or social media. Learners may confuse the words because they look similar. In most normal German sentences, 'Kultur' is the safe choice. 'Culture' only fits when a deliberately modern or group-related style is meant.
Culture
In dem Podcast geht es um die Gaming-Culture und ihre Sprache.
The podcast is about gaming culture and its language.
Kultur
Auf der Reise möchte Lena die Kultur des Landes besser verstehen.
On her trip, Lena wants to understand the country's culture better.