A supermarket or retail store that offers a limited range of goods at especially low prices. The goods are often presented in a simple way to save costs.
example
Ich kaufe meine Grundnahrungsmittel immer beim Discounter um die Ecke.
I always buy my basic groceries at the discount supermarket around the corner.
Usage tips
Origin of the word
'Discounter' (discount supermarket) is a loanword from English, derived from 'to discount' (to reduce the price). The ending '-er' here, as often in German, refers to a thing that has a particular function.
EXAMPLE
Viele deutsche Discounter sind auch international erfolgreich.
Many German discount supermarkets are also successful internationally.
Correct preposition
Pay attention to the prepositions: you go 'zum Discounter' (to the discount supermarket; direction, with dative) and shop 'beim Discounter' or 'im Discounter' (at/in the discount supermarket; location, with dative).
EXAMPLE
Fährst du heute noch zum Discounter?
Are you still going to the discount supermarket today?
Typical collocations
Common expressions are 'beim Discounter einkaufen' (to shop at the discount supermarket), 'zum Discounter gehen' (to go to the discount supermarket), and 'die Angebote vom Discounter' prüfen (to check the discount supermarket's offers).
EXAMPLE
Viele Leute kaufen ihre Getränke beim Discounter, weil es dort billiger ist.
Many people buy their drinks at the discount supermarket because it is cheaper there.
Compare with
near_synonym · confusable
Discounter vs Supermarkt
supermarket
'Supermarkt' and 'Discounter' both refer to stores where you can buy food and other goods. 'Supermarkt' is the more general term and sounds neutral. A 'Discounter' is a special kind of supermarket or store: the prices are usually low, the selection is often smaller, and the goods are displayed more simply on the shelves. The words can be confused because many discount supermarkets are used like supermarkets in everyday life. If the low price and simple selection are important, 'Discounter' is more precise.
Discounter
Für den Wocheneinkauf fährt Paul oft zum Discounter, weil dort viele Produkte günstig sind.
Paul often goes to the discount supermarket for his weekly shopping because many products are cheap there.
Supermarkt
Im Supermarkt findet Lena auch frische Kräuter und eine große Auswahl an Käse.
At the supermarket, Lena also finds fresh herbs and a large selection of cheese.