discount
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discount store
A business model in retail characterized by low prices, a limited product range, and simple store furnishings. The term is often also used for the store itself, i.e. the discount retailer.
Viele Leute kaufen ihre Lebensmittel im Discount, um Geld zu sparen.
Many people buy their groceries at a discount store to save money.
The very common term 'der Discounter' (discount retailer) is derived from the noun 'Discount' (discount). A 'Discounter' is a supermarket that operates according to the discount principle.
Die meisten deutschen Discounter sind auch im Ausland erfolgreich.
Most German discount retailers are also successful abroad.
'Discount' (discount) is an English loanword that has become firmly established in German retail. It is used both in everyday language and in business language.
Das Unternehmen verfolgt eine konsequente Discount-Strategie.
The company is pursuing a consistent discount strategy.
You can recognize the meaning from the context. If it is about supermarkets and shopping, the business model is meant. If it is about invoices, finance, or percentages, a price reduction is meant.
Ich kaufe meine Grundnahrungsmittel immer im Discount.
I always buy my basic groceries at a discount store.
In the meaning of 'Geschäftsmodell' (business model), 'Discount' (discount) is often used in fixed phrases such as 'im Discount einkaufen' (to shop at a discount store) or in compounds such as 'Discount-Preis' (discount price) and 'Discount-Kette' (discount chain).
Diese Produkte finden Sie nur zu Discount-Preisen.
You can find these products only at discount prices.
In the meaning of 'Preisnachlass' (price reduction), 'Discount' (discount) is a technical term from finance and commerce. In general usage, this use is rather rare.
Bei sofortiger Bezahlung der gesamten Rechnung gewähren wir einen kleinen Discount.
If the entire invoice is paid immediately, we grant a small discount.
supermarket
'der Supermarkt' and 'der Discount' can both have to do with shopping for groceries. 'Supermarkt' means a self-service grocery store, usually with a larger selection. 'Discount' refers more to a business model with low prices, simple furnishings, and a smaller product range; in everyday language, people often say 'Discounter' for the individual store. Learners may confuse the words because many discount stores look like supermarkets and you buy similar things there. If you mean a grocery store in a neutral way, 'Supermarkt' is safe. If you want to emphasize the cheap, simple sales format, 'Discount' or 'Discounter' fits better.
Beim Discount gibt es diese Woche Waschmittel besonders günstig.
At the discount store, laundry detergent is especially cheap this week.
Die Kundin sucht im Supermarkt frisches Brot und eine Packung Kaffee.
The customer is looking for fresh bread and a package of coffee at the supermarket.