distribution
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distribution
In business, the process that includes the distribution and sale of goods from the manufacturer to the end customer. This includes logistics, transportation, and sales channels.
Das Unternehmen hat seine Distribution neu organisiert, um Produkte schneller an die Kunden liefern zu können.
The company reorganized its distribution in order to deliver products to customers more quickly.
'Distribution' (distribution) is a technical term used mainly in business, the media industry, and mathematics. In everyday conversation, the word is rather uncommon.
Für die Logistikabteilung ist die Distribution der Produkte die Hauptaufgabe.
For the logistics department, the distribution of products is the main task.
You can easily recognize the meaning from the topic. If it is about 'Waren' (goods) and 'Logistik' (logistics), the business sense of distribution is meant. With 'Film' (film) and 'Kino' (cinema), it is about film distribution. With 'Daten' (data) and 'Statistik' (statistics), the mathematical distribution is meant.
Die Distribution des neuen Blockbusters beginnt weltweit am selben Tag.
The distribution of the new blockbuster begins worldwide on the same day.
The noun 'die Distribution' (distribution) is closely related to the verb 'distribuieren' (to distribute), which means 'verteilen' (to distribute) or 'vertreiben' (to sell/distribute). If you know the verb, you can infer the meaning of the noun more easily.
Der Verlag distribuiert die Bücher über den Online-Handel.
The publisher distributes the books through online retail.
In a business context, 'Distribution' (distribution) is often combined with verbs such as 'organisieren' (to organize), 'optimieren' (to optimize), or 'steuern' (to manage/control). It is about managing a product's path to the customer.
Ein gutes Logistikunternehmen kann die Distribution erheblich optimieren.
A good logistics company can significantly optimize distribution.
heel / paragraph / sales
'Absatz' and 'Distribution' both belong to the fields of business and selling goods. 'Absatz' mainly means how much of a product is sold. So it is about the result of sales. 'Distribution' means the route and organization by which goods get from the manufacturer to the customers, for example storage, transport, and sales channels. The words can be confused because good distribution can improve sales. In short: distribution is the route to the market; 'Absatz' is the amount sold.
Für das neue Produkt plant die Firma eine Distribution über mehrere Online-Shops.
For the new product, the company is planning distribution through several online shops.
Der Absatz der neuen Jacken steigt im Winter deutlich.
Sales of the new jackets rise significantly in winter.