ratings
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ratings
A percentage value that indicates how many people are watching or listening to a television or radio program at a particular time. It is an important indicator of a program's success.
Die letzte Folge der Serie erreichte eine Rekord-Einschaltquote.
The final episode of the series achieved record ratings.
This word is composed of 'einschalten' (to switch on/tune in) and 'die Quote' (rate/quota). So it is literally the 'rate' of people who have 'switched on' their device for a program.
Viele Leute schalten für das Finale der Fußball-WM ein.
Many people tune in for the final of the soccer World Cup.
Ratings are often 'hoch' (high) or 'niedrig' (low). A program can 'eine gute Quote erzielen' (achieve good ratings) or 'eine Rekordquote erreichen' (reach record ratings). People also say that ratings 'steigen' (rise) or 'sinken' (fall).
Die neue Talkshow hatte leider sehr niedrige Einschaltquoten.
Unfortunately, the new talk show had very low ratings.
The term 'Einschaltquote' (ratings) is used almost exclusively in a media context to measure the success of television and radio programs. It is a central word in the media industry.
Die Werbepreise richten sich oft nach der Einschaltquote einer Sendung.
Advertising prices are often based on a program's ratings.
range / reach
'die Reichweite' and 'die Einschaltquote' can both show how many people a media offering reaches. 'die Reichweite' is more general: it can be used for social networks, advertising, newspapers, or other media. 'die Einschaltquote' is used especially for television and radio, and usually as a percentage for a particular program or time. The words can be confused because both have to do with an audience. If you are talking generally about people reached, 'Reichweite' fits. If you are talking about viewers or listeners of a program, 'Einschaltquote' is more precise.
Die Einschaltquote der neuen Serie war am Sonntag sehr hoch.
The ratings for the new series were very high on Sunday.
Die Reichweite des Podcasts wächst seit einigen Wochen.
The podcast's reach has been growing for several weeks.