retailer
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retailer
A person or company that sells goods in smaller quantities directly to end consumers. The retailer is the last link in the trade chain before the customer.
Der kleine Lebensmittelladen an der Ecke ist ein unabhängiger Einzelhändler.
The small grocery store on the corner is an independent retailer.
The word is made up of 'Einzel-' and 'Händler'. 'Einzel' here means 'individual' or 'in small quantities', and a 'Händler' is a seller or merchant. So it is a merchant who sells goods individually to customers.
Viele kleine Einzelhändler haben Schwierigkeiten, mit den großen Ketten zu konkurrieren.
Many small retailers have trouble competing with the big chains.
'Einzelhändler' (retailer) is a term from business language. You often find it in the news, specialist texts, or formal reports about trade and the economy.
Die Studie analysiert das Kaufverhalten bei städtischen Einzelhändlern.
The study analyzes purchasing behavior at urban retailers.
Common adjectives used with 'Einzelhändler' (retailer) are 'lokal' (local), 'unabhängig' (independent), or 'klein' (small). A typical preposition is 'bei' to describe the place of purchase.
Ich kaufe mein Gemüse lieber bei einem lokalen Einzelhändler.
I prefer to buy my vegetables from a local retailer.
dealer
'der Händler' and 'der Einzelhändler' are very close in meaning. Both sell goods. However, 'Händler' is the more general term: it can refer to many kinds of trade, including trade between companies. 'Einzelhändler' is more specific and means someone who sells goods directly to ordinary customers, usually in smaller quantities. Learners may confuse the words because every retailer is a dealer. But not every dealer is a retailer. When direct sales to end customers are important, 'Einzelhändler' is more precise.
Viele Einzelhändler öffnen im Dezember länger, weil viele Kunden Geschenke kaufen.
Many retailers stay open longer in December because many customers are buying gifts.
Der Händler liefert Ersatzteile an mehrere Werkstätten in der Stadt.
The dealer supplies spare parts to several garages in the city.