A colloquial expression borrowed from English that is used as an unchanging adjective to express that something is fashionable, stylish, and in line with the current trend.
example
Ihr Stil ist total Fashion, sie trägt immer die neuesten Designs.
Her style is totally fashionable; she always wears the latest designs.
Usage tips
Grammatical feature
'Fashion' is an indeclinable adjective. This means it never takes an adjective ending, regardless of whether it comes before a noun or not.
EXAMPLE
Sie trägt ein sehr Fashion Outfit.
She is wearing a very fashionable outfit.
Register and style
This word is used almost exclusively in colloquial speech and youth language. It is unusual in formal or neutral contexts.
EXAMPLE
Wow, deine Jacke ist voll Fashion!
Wow, your jacket is super fashionable!
Typical use
'Fashion' is often used as a predicative adjective with verbs such as 'sein' (to be) or 'finden' (to find). It is frequently intensified by adverbs such as 'total' (totally), 'echt' (really), or 'voll' (super/really).
EXAMPLE
Ich finde deinen neuen Look total Fashion.
I think your new look is totally fashionable.
Compare with
near_synonym
Fashion vs schick
chic / stylish
'schick' and 'die Fashion' can both express that something looks fashionable and stylish. 'schick' is a normal German adjective and fits in many situations, including when you want to look elegant or well put together. 'die Fashion' is used colloquially and rather playfully as an unchanging adjective. It sounds more strongly connected to trends, the fashion world, or youth language. In everyday life, 'schick' is usually more natural and more neutral. 'Fashion' fits better when you are deliberately talking about style in a modern or casual way.
Fashion
Die neuen Schuhe sind total Fashion, aber nicht besonders bequem.
The new shoes are totally fashionable, but not especially comfortable.
schick
Vor dem Termin kaufe ich mir eine schicke Jacke.
Before the appointment, I’m buying myself a stylish jacket.