The total set of profiles or channels that a person follows on a social network. It is the counterpart to 'Followern' (followers).
example
Sie hat ihr Following aufgeräumt und folgt jetzt nur noch Accounts, die sie wirklich inspirieren.
She cleaned up her following and now only follows accounts that truly inspire her.
Usage tips
Modern Anglicism
'Following' is an English word that has been adopted directly into German and is used mainly in the context of social media. In German, it is used as a neuter noun with the article 'das'.
EXAMPLE
Mein Following besteht hauptsächlich aus Künstlern und Designern.
My following consists mainly of artists and designers.
Collective meaning
The word 'Following' always refers to the total set of channels someone follows. It is not used for a single account, but for the whole list.
EXAMPLE
Ein Blick in ihr Following zeigt ihre Interessen sehr deutlich.
A look at her following shows her interests very clearly.
Typical verbs
Typical actions related to the following are 'sein Following aufräumen' (to clean up one's following), 'kuratieren' (to curate), or 'durchgehen' (to go through). This describes actively managing the subscribed channels.
EXAMPLE
Ich sollte mal wieder mein Following durchgehen und inaktive Accounts entfernen.
I should go through my following again sometime and remove inactive accounts.
Compare with
confusable
Following vs folgen
to follow
'folgen' and 'das Following' both belong to the language of social media. 'folgen' is a verb: a person subscribes to a profile and then sees its posts. 'das Following' is a noun and means the total set of profiles that someone follows. Learners may confuse the words because both have to do with the same action. A practical way to remember it is: you follow a profile, but you look at a person's following.
Following
Nach der Arbeit prüfte der Mitarbeiter sein Following und entfernte einige alte Kanäle.
After work, the employee checked his following and removed a few old channels.
folgen
Ich folge diesem Koch auf Instagram, weil seine Rezepte einfach sind.
I follow this chef on Instagram because his recipes are simple.