Membel
German NOUN C1 Rank 13258

die Gehirnwäsche

brainwashing

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Meanings

01

die Gehirnwäsche

brainwashing

The systematic psychological influencing of a person with the aim of fundamentally changing their beliefs, values, and attitudes.

example

Sekten wird oft vorgeworfen, bei ihren Mitgliedern eine Art Gehirnwäsche durchzuführen.

Cults are often accused of carrying out a kind of brainwashing on their members.

Visual example for Gehirnwäsche: die Gehirnwäsche

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Gehirnwäsche vs Propaganda

propaganda

'Propaganda' and 'Gehirnwäsche' both have to do with deliberate influence. 'Propaganda' is usually aimed at many people, for example the public, and spreads one-sided ideas or information. 'Gehirnwäsche' means a much stronger psychological influence on a person or group, intended to fundamentally change their beliefs. Learners may confuse the words because both sound negative and are manipulative. As a simple guide: 'Propaganda' works outwardly through messages, while 'Gehirnwäsche' reaches deeper into a person's thinking.

Visual example for Propaganda
Gehirnwäsche

Nach Monaten in der Gruppe wirkte er wie nach einer Gehirnwäsche.

After months in the group, he seemed as if he had been brainwashed.

Propaganda

Im Geschichtsunterricht spricht die Klasse über Propaganda in alten Zeitungen.

In history class, the class talks about propaganda in old newspapers.

Open full lesson: Propaganda →

In real life

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