growth
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growth
A term borrowed from English in business that describes the growth of a company, an industry, or an economy. It often refers to metrics such as revenue, profit, or the increase in company value.
Investoren suchen gezielt nach Start-ups mit hohem Growth-Potenzial.
Investors specifically look for start-ups with high growth potential.
'Growth' is an English word that has been adopted directly into German. It is used almost exclusively in business and financial language, especially in the context of start-ups and investments.
Unsere Firma konzentriert sich dieses Jahr voll auf Growth.
Our company is focusing entirely on growth this year.
The word 'Growth' is very often used as the first part of compound nouns. Typical examples are 'Growth-Aktien' (growth stocks), 'Growth-Strategie' (growth strategy), or 'Growth-Marketing' (growth marketing).
Der Fonds investiert vor allem in Growth-Titel aus dem Technologiesektor.
The fund invests mainly in growth securities from the technology sector.
When growth is being described, 'Growth' is often combined with adjectives such as 'stark' (strong), 'hoch' (high), 'schnell' (fast), or 'exponentiell' (exponential).
Das Unternehmen verzeichnete im letzten Quartal einen starken Growth.
The company recorded strong growth in the last quarter.
growth
'das Wachstum' and 'der Growth' can mean the same thing in a business context: a company, a market, or an economy becomes larger or more successful. 'Wachstum' is the normal German word and fits in almost all situations. 'Growth' is an English term and sounds natural especially in start-ups, marketing, or corporate language. Learners may confuse the words because they can be the same in meaning. In practice: in neutral German, 'Wachstum' is usually safer; in modern business language, you also hear 'Growth'.
Im Meeting hat das Team über den Growth der App gesprochen.
In the meeting, the team talked about the app's growth.
Das Wachstum der Firma hängt stark von neuen Kunden ab.
The company's growth depends heavily on new customers.