A graphic or written mark on a product or for a service that confirms that certain quality, safety, or environmental standards are being met. It is awarded by a testing authority.
example
Das Bio-Produkt trägt ein offizielles Gütesiegel der Europäischen Union.
The organic product carries an official quality seal from the European Union.
Usage tips
Compound word
The word is made up of 'die Güte' (quality) and 'das Siegel' (a seal or mark of confirmation). So it is literally a 'quality seal'.
EXAMPLE
Achten Sie beim Kauf auf anerkannte Gütesiegel.
When buying, look for recognized quality seals.
Typical verbs
A product can 'tragen' (carry) or 'besitzen' (have/possess) a quality seal. An organization can 'verleihen' (award) or 'vergeben' (grant/issue) a quality seal. A manufacturer can 'erhalten' (receive) or 'bekommen' (get) it.
EXAMPLE
Nur wenige Produkte erhalten dieses strenge Gütesiegel.
Only a few products receive this strict quality seal.
Typical collocations
The word is often combined with the area it applies to, for example 'Bio-Gütesiegel' (organic quality seal), 'Umwelt-Gütesiegel' (environmental quality seal), or 'Qualitäts-Gütesiegel' (quality seal).
EXAMPLE
Dieses Spielzeug trägt ein Gütesiegel für geprüfte Sicherheit.
This toy carries a quality seal for tested safety.
Compare with
near_synonym · confusable
Gütesiegel vs Label
label
'das Label' and 'das Gütesiegel' can both appear as marks on a product. However, a 'Label' can simply be a brand or a label with information. It does not automatically mean that something has been tested or is especially good. A 'Gütesiegel' is more specific: it shows that a product or service meets certain standards and has been tested for them. The words can be confused because both often appear on packaging or clothing. If it is about a brand or a sticker, 'Label' fits. If it is about tested quality, safety, or environmental standards, 'Gütesiegel' is more precise.
Gütesiegel
Beim Kauf von Kaffee achtet Maria auf ein Gütesiegel für fairen Handel.
When buying coffee, Maria looks for a quality seal for fair trade.
Label
Auf dem neuen Rucksack ist ein kleines Label mit dem Namen der Marke.
There is a small label with the brand name on the new backpack.