hype
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hype
A temporary but very intense, and often artificially created, excitement or enthusiasm in the media and among the public around a person, product, or event.
Der Hype um das neue Videospiel war riesig, aber nach ein paar Wochen sprach niemand mehr darüber.
The hype around the new video game was huge, but after a few weeks nobody was talking about it anymore.
'Hype' is a word from English that has been fully adopted into German. It is used with the masculine article 'der'.
Der Hype um diese neue App ist unglaublich.
The hype around this new app is unbelievable.
When you want to say what the excitement is about, you use the preposition 'um' followed by the accusative. The structure is: 'der Hype um etwas/jemanden' (the hype around something/someone).
Ich verstehe den ganzen Hype um diesen Film nicht.
I don't understand all the hype around this film.
Common verbs used with 'Hype' are 'einen Hype auslösen' (to trigger hype) when it begins, and 'der Hype flacht ab' (the hype dies down) or 'lässt nach' (subsides) when it ends.
Das neue Produkt hat einen riesigen Hype ausgelöst.
The new product triggered a huge hype.
trend
'der Trend' and 'der Hype' both describe that many people are interested in something. A 'Trend' is usually a development that lasts for a while and can also grow quietly. A 'Hype' is much louder and more intense: suddenly a great many people are talking about it, often because of media or advertising. It can be over quickly again. The words are confused because a hype can seem like a strong trend. If you mean the direction of a development, use 'Trend'; if you are talking about great, perhaps exaggerated enthusiasm, 'Hype' fits.
Um das neue Handy gab es einen großen Hype, obwohl es kaum besser war als das alte.
There was a lot of hype around the new phone, even though it was hardly better than the old one.
Der Trend zu vegetarischem Essen ist in vielen Restaurants deutlich zu sehen.
The trend toward vegetarian food is clearly visible in many restaurants.