hype
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hype
A temporary but very intense, and often artificially created, excitement or enthusiasm in the media and among the public around a person, product, or event.
Der Hype um das neue Videospiel war riesig, aber nach ein paar Wochen sprach niemand mehr darüber.
The hype around the new video game was huge, but after a few weeks nobody was talking about it anymore.
'Hype' is a word from English that has been fully adopted into German. It is used with the masculine article 'der'.
Der Hype um diese neue App ist unglaublich.
The hype around this new app is unbelievable.
When you want to say what the excitement is about, you use the preposition 'um' followed by the accusative. The structure is: 'der Hype um etwas/jemanden' (the hype around something/someone).
Ich verstehe den ganzen Hype um diesen Film nicht.
I don't understand all the hype around this film.
Common verbs used with 'Hype' are 'einen Hype auslösen' (to trigger hype) when it begins, and 'der Hype flacht ab' (the hype dies down) or 'lässt nach' (subsides) when it ends.
Das neue Produkt hat einen riesigen Hype ausgelöst.
The new product triggered a huge hype.
boom
Boom and Hype can both describe a sudden surge of strong interest in something. Boom refers to this increase in a relatively neutral way, whereas Hype suggests very intense, often media-generated and usually temporary excitement. Boom is suitable for an increase in popularity; for exaggerated enthusiasm, Hype is often more appropriate.
Um dasselbe Brettspiel gibt es in den sozialen Medien einen kurzen Hype.
There is a brief hype around the same board game on social media.
Das neue Brettspiel erlebt gerade einen Boom und wird von immer mehr Menschen gekauft.
The new board game is currently booming, and more and more people are buying it.
