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The image or reputation that a person, company, or product has in public. It is the impression that others have of it.
Die Firma hat viel Geld in eine Werbekampagne investiert, um ihr Image zu verbessern.
The company invested a lot of money in an advertising campaign to improve its image.
'Image' is a loanword from English and is also pronounced similarly. In German, it is neuter: 'das Image'.
Das Image des Politikers hat in den letzten Monaten gelitten.
The politician's image has suffered in recent months.
With 'Image' (image), verbs that describe change or maintenance are often used. Typical examples are: 'sein Image verbessern' (to improve one's image), 'sein Image aufpolieren' (to polish up one's image), 'seinem Image schaden' (to damage one's image), or 'ein Image pflegen' (to maintain an image).
Die Fluggesellschaft versucht, ihr schlechtes Image zu verbessern.
The airline is trying to improve its bad image.
An image is often described with simple evaluative adjectives. Common combinations are 'ein gutes/schlechtes Image' (a good/bad image), 'ein positives/negatives Image' (a positive/negative image), or 'ein sauberes Image' (a clean image).
Das Unternehmen hat hart für sein positives Image gearbeitet.
The company worked hard for its positive image.
picture / image
'das Bild' and 'das Image' can both mean the public impression of a person, company, or product. 'das Image' is used especially often when talking about advertising, companies, brands, or public impact. 'das Bild' is more general and can also sound more natural when you simply mean how someone is seen. Learners may confuse the words because 'Image' is often understood exactly as a public image. Remember: 'Image' is narrower and more modern in style, while 'Bild' is broader and can also be used in many other meanings.
Die Firma arbeitet an einem modernen Image für ihre neue Marke.
The company is working on a modern image for its new brand.
Durch den Fehler ist das Bild des Vereins in der Öffentlichkeit schlechter geworden.
Because of the mistake, the club's image in the public eye has become worse.