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The image or reputation that a person, company, or product has in public. It is the impression that others have of it.
Die Firma hat viel Geld in eine Werbekampagne investiert, um ihr Image zu verbessern.
The company invested a lot of money in an advertising campaign to improve its image.
'Image' is a loanword from English and is also pronounced similarly. In German, it is neuter: 'das Image'.
Das Image des Politikers hat in den letzten Monaten gelitten.
The politician's image has suffered in recent months.
With 'Image' (image), verbs that describe change or maintenance are often used. Typical examples are: 'sein Image verbessern' (to improve one's image), 'sein Image aufpolieren' (to polish up one's image), 'seinem Image schaden' (to damage one's image), or 'ein Image pflegen' (to maintain an image).
Die Fluggesellschaft versucht, ihr schlechtes Image zu verbessern.
The airline is trying to improve its bad image.
An image is often described with simple evaluative adjectives. Common combinations are 'ein gutes/schlechtes Image' (a good/bad image), 'ein positives/negatives Image' (a positive/negative image), or 'ein sauberes Image' (a clean image).
Das Unternehmen hat hart für sein positives Image gearbeitet.
The company worked hard for its positive image.
picture / image
Bild and Image can refer to the impression the public has of a person, company, or product. Bild is more general and is often used with „von“, while Image refers more independently to this public standing and is used more strongly as a term for a brand or reputation. Choose Image especially when talking about companies and products.
Die neuen Angebote verbessern das Image der Firma bei den Kunden.
The new offers improve the company's image among customers.
Die neuen Angebote verbessern das Bild, das die Kunden von der Firma haben.
The new offers improve the image customers have of the company.
