reputation
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reputation
The reputation or standing that a person, group, or organization enjoys in public. It describes the general opinion about their character, abilities, or quality.
Das Unternehmen hat eine exzellente Reputation für seinen Kundenservice.
The company has an excellent reputation for its customer service.
'Reputation' (reputation) is a word from elevated language use and is used especially in formal, business, or academic contexts. It sounds more educated than the more everyday word 'Ruf' (reputation).
Der Professor genießt eine hervorragende Reputation in seinem Fachgebiet.
The professor enjoys an outstanding reputation in his field.
Common verbs used with 'Reputation' (reputation) are 'eine Reputation haben' (to have a reputation) or 'genießen' (to enjoy). You can also 'verteidigen' (defend), 'verbessern' (improve), 'riskieren' (risk), or 'verlieren' (lose) your reputation.
Durch den Skandal hat der Politiker seine gute Reputation verloren.
Because of the scandal, the politician lost his good reputation.
To describe a reputation, adjectives such as 'gut' (good), 'schlecht' (bad), 'exzellent' (excellent), 'hervorragend' (outstanding), or 'zweifelhaft' (questionable) are often used.
Die Anwältin hat eine makellose Reputation.
The lawyer has an impeccable reputation.
name
'der Name' and 'die Reputation' can both mean the reputation of a person, company, or organization. In this sense, 'Name' often sounds a bit more general and suitable for everyday use, for example in 'einen guten Namen haben' (to have a good name / reputation). 'Reputation' is more precise and more formal. It is used especially when talking about public standing, trust, or quality. As a practical rule: in everyday life, people often say 'guter Name'; in professional or official texts, 'gute Reputation' often fits better.
Die Firma achtet sehr auf ihre Reputation bei den Kunden.
The company pays close attention to its reputation among customers.
Die kleine Schule hat in der Stadt einen guten Namen.
The small school has a good reputation in the city.