reputation
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reputation
The reputation or standing that a person, group, or organization enjoys in public. It describes the general opinion about their character, abilities, or quality.
Das Unternehmen hat eine exzellente Reputation für seinen Kundenservice.
The company has an excellent reputation for its customer service.
'Reputation' (reputation) is a word from elevated language use and is used especially in formal, business, or academic contexts. It sounds more educated than the more everyday word 'Ruf' (reputation).
Der Professor genießt eine hervorragende Reputation in seinem Fachgebiet.
The professor enjoys an outstanding reputation in his field.
Common verbs used with 'Reputation' (reputation) are 'eine Reputation haben' (to have a reputation) or 'genießen' (to enjoy). You can also 'verteidigen' (defend), 'verbessern' (improve), 'riskieren' (risk), or 'verlieren' (lose) your reputation.
Durch den Skandal hat der Politiker seine gute Reputation verloren.
Because of the scandal, the politician lost his good reputation.
To describe a reputation, adjectives such as 'gut' (good), 'schlecht' (bad), 'exzellent' (excellent), 'hervorragend' (outstanding), or 'zweifelhaft' (questionable) are often used.
Die Anwältin hat eine makellose Reputation.
The lawyer has an impeccable reputation.
reputation / call
Both words refer to the public opinion of a person or organization. „Der Ruf“ is the common, general term used in everyday life, while „die Reputation“ sounds more formal and specialized. Use „Ruf“ in ordinary conversations and „Reputation“ mainly in formal texts or professional contexts.
Die Firma hat sich durch ihre zuverlässige Arbeit eine gute Reputation aufgebaut.
The company has built a good reputation through its reliable work.
Die Firma hat bei ihren Kunden einen guten Ruf.
The company has a good reputation among its customers.
